LeadSloth
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Lead Scoring.
LeadSloth
AUGUST 4, 2009
Lead Source Measurement Needs Improvement. Marketing Automation to Measure End-to-End ROI. It ties into existing identified visitor tracking functionality (so clicks on GURLs and the entire web session are added to the lead record as metadata). How would you use this lead source tracking tool?
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LeadSloth
AUGUST 30, 2009
As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. Lead Nurturing fixes funnel leakage.
LeadSloth
JANUARY 14, 2010
These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. Lead Nurturing and Lead Scoring.
LeadSloth
SEPTEMBER 3, 2009
The first two focus on the influence of marketing on the sales pipeline, and the last two give an indication of the ROI. Marketing-qualified leads (MQL), definition should be established together with sales. sales accepted leads (SAL), formally accepted by sales. sales qualified leads (SQL), evolved into an opportunity.
LeadSloth
AUGUST 11, 2009
To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.
LeadSloth
AUGUST 26, 2010
Social Media ROI. Lead Intelligence. Social Media ROI. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. The tracking and ROI mechanism is already built into most Marketing Automation systems, so it just needs to be extended to Social Media.
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