Webbiquity
OCTOBER 17, 2023
And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. The two most common types of campaigns are sales-oriented (29.3%) and lead gen (25.6%).
Content Marketing Institute
MARCH 13, 2024
CMI's newly released research also finds out what sets top performers apart from their industry peers. Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more.
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Marketing Insider Group
OCTOBER 16, 2023
In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. BuzzSumo helps you identify and connect with leading influencers in your field.
Convince & Convert
MARCH 7, 2024
New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Webbiquity
FEBRUARY 22, 2022
The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. It is More About Branding than Lead Generation. Source: Onalytica. That shouldn’t be surprising.
Content Marketing Institute
FEBRUARY 21, 2024
Find out in CMI’s newly released technology content marketing research. Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently?
Advertiser: ZoomInfo
Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. Leading integrations that fit directly into your CRM and workflow. The result?
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Marketers sink time into primary research, testing and documentation. It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? What biases are and how to avoid them.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need.
Advertiser: ZoomInfo
Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.
Advertiser: Showpad
Internal Showpad research reveals a day in the life of today’s sales managers and how they can lead more effectively with the right tools and support. However, they often face a number of challenges, starting with a lack of training and preparation for their responsibilities to overseeing large, globally-dispersed teams.
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