Lead - B2B Marketing Zone

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation

Lead Generation Customer Surveys Allocation Eloqua

Marketing Automation Trends - Download the Report

Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.

Marketing Automation Services

Marketing Automation Services Marketing Report Marketing Automation Automation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals. Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months.

Marketing Report

Marketing Report Trends Marketing Budget Demand Generation Agencies

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

JUNE 27, 2013

Download the new B2B Content Marketing Report to find out. Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Marketing Report

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The top performance metric for content marketers is leads. The most popular channels to deliver content: website, live events, email.

Marketing Report

Marketing Report Trends B2B Marketing Content Marketing

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media

Social Media Sales Qualified Leads Lead Ranking Lead Scoring

The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Trends

Trends B2B Thought Leadership Content Marketing Thought Leadership

Survey Result: The Top-3 Goals of Content Marketing

Everything Technology Marketing

JULY 2, 2012

Here is the first in our series of sneak previews of the survey results (the complete report will be available shortly). and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. This is up from 62 percent in last year's survey.

Customer Surveys

Customer Surveys B2B Thought Leadership Content Marketing Thought Leadership

Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

AUGUST 8, 2012

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent).

Tactics

Tactics Advertorials Content Marketing Case Study

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

JULY 17, 2013

All of these lead to more web visitors through social media and SEO. Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy. Becoming a Lead Once someone is on your blog, the next step is for him or her to engage with your brand.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

JUNE 22, 2010

Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.

Social Media

Social Media Customer Surveys Peer-to-peer Media

New Report: B2B Content Marketing Trends

Everything Technology Marketing

AUGUST 26, 2012

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! from last year 4.

Marketing Report

Marketing Report Trends B2B Marketing Content Marketing

A Simple B2B Marketing Framework

Everything Technology Marketing

JULY 10, 2010

The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2) 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content.

B2B Marketing

B2B Marketing Work Management Marketing Management Paid Search Agency

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

APRIL 14, 2010

Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?

Planning

Planning Allocation Paid Search Agency Budget Programs

5 Steps to B2B Marketing Success

Everything Technology Marketing

APRIL 8, 2010

With each interaction, you collect more data about the prospect which allows you to build a score to identify the hottest leads that you want to engage with directly and focus your time and sales resources on.

Marketing Automation Services

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

NOVEMBER 14, 2009

Keep in mind the contingency strategies you identified earlier and give some thought to what other tactical programs if any might be needed to support these contingencies.

Planning

Planning Marketing Analytics Tools Contingency Planning Tactics