Report: More Leading Marketers are Adopting an Agile Approach to Budgeting
KoMarketing Associates
NOVEMBER 22, 2022
Statistics indicated that most leading marketers (73%) now consider it “very easy” to increase budgets for channels that are outperforming their goals or expectations. Generally speaking, 21% of leading marketers make budget adjustments daily for digital channels, while 7% of average marketers do the same.
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