Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. View the complete set of July 2023 Marketo Release Notes here. Get MarTech! In your inbox.

Marketo 92

Marketo API Display Verticals 92

Contently

MARCH 25, 2021

Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Now, the series has become a staple of new product releases.

Press 188

Press Product Case Study Case Studies 188

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. The post AI-powered martech releases and news: Jan. However, it has a very real impact on data quality and thus the bottom line. Momos’ Momos 2.0

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. Why it helps: Integers could be used to identify highly engaged leads. In this case, the chat would only appear for leads with scores that meet the Lead Score defined in the audience criteria.

Lead Scoring 112

Lead Scoring Lead Ranking Marketo Paid Search Agency 112

Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Martech

JUNE 2, 2023

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. Updates to calendar functions have been a longtime request by Salesforce users, and the upgrades are exciting because they lead to increased productivity. Guest check-out feature. Want to see all the details?

Business 99

Business Ideal Customer Profiles Trigger Marketing Touchpoints 99

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. In addition, managers or team leads without Super Admin access can now be given permission to create, edit and delete these meeting links on behalf of other users. Get MarTech!

Ad Frequency 95

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 95

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. This update may also help with adoption and attention to tasks, ensuring your teams respond quickly to critical work such as lead follow-up.

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 91

Enterprise Management Hubspot Terms and Conditions Sample 91

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Why we care: Even if the best practice for data governance policies is to request the country of new people acquired, plenty of companies still rely on inferred data to trigger processes (lead assignment, consent management, etc.). Get MarTech! In your inbox.

Marketo 79

Marketo Landing Pages Paid Search Agency Template 79

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 76

User-Generated Content Paid Search Agency Advertising Agencies Generation 76

Martech

SEPTEMBER 28, 2022

To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3. Your teams can create workflows that exclude suspicious leads from campaigns and automatically delete submissions from potential bots. An insufficiently trained user releases an updated form before it’s been reviewed.

Marketo 84

Marketo Marketing Management Lead Scoring Lead Ranking 84

Martech

JANUARY 27, 2022

WordPress, which continues to lead the CMS market by a wide margin, has announced its new release , WordPress 5.9. Consistent with an almost twenty year tradition of naming major releases after jazz musicians, 5.9 The post WordPress releases version 5.9: honors the jazz singer and civil rights activist Joséphine Baker.

CMS Development 91

CMS Development Fulfillment Template Paid Search Agency 91

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. According to Marketo, the 1:1 personalized conversations will include the ability to book meetings directly in the chat, lead routing, starter templates, and drag-and-drop conversation creation. Bot Activity 2.0.

Lead Scoring 108

Lead Scoring Enterprise Management Peer-to-peer Work Management 108

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Distribution Paid Search Agency 122

Martech

MARCH 8, 2023

The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance. That leads to better-looking sites while maintaining the user-friendly experience your customers expect. Get MarTech!

CMS Development 90

CMS Development Business Work Management Template 90

Brandpoint

JUNE 22, 2022

Premium MAT Release : This industry-leading distribution campaign guarantees traffic and placements on the nation’s most famous online and print publications. Social Media Amplification: Amplify your Premium MAT Release! Your content will be promoted on the feeds of fans and followers of industry-leading media publications.

Trends 87

Trends Distribution Thought Leadership Privacy 87

Martech

APRIL 20, 2023

Catchlight , a Fidelity Labs startup, has released an AI-generated prospect email feature for financial advisors. Using data-enriched profiles created by the program, the AI captures key characteristics to make natural-sounding outreach that is unique to each lead. It also generates media buying reports based on the insights it finds.

Paid Search Agency 96

Paid Search Agency Ads Google Product 96

Smashmouth Marketing

JUNE 16, 2022

Green Leads is growing rapidly and has a bright future ahead with our new owners. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco. ACTIVATE really is the perfect fit and will carry on the legacy of Green Leads for our employees and clients.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Martech

JULY 27, 2023

believe AI will lead to substantial job losses in their industry within the next 3 to 5 years. The post Round-up of this week’s AI-powered marketing technology releases appeared first on MarTech. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made.

Marketing AI 89

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 89

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This should also lead to a more efficient oversight of marketing efforts, with the ability to rapidly pinpoint successful AI-assisted content and replicate its success across other campaigns.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Martech

NOVEMBER 5, 2021

The latest release offers enhancements to this feature. The feature enhancement provides more visibility into the behaviors driving results or what is leading to unsubscribes. A few updates will be released including the ability to toggle between your preferred experiences, search more efficiently, and monitor tasks.

Marketo 106

Marketo Marketing AI Marketing Automation Services Privacy 106

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Salesforce CRM Integration.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Content Marketing Institute

MARCH 13, 2024

CMI's newly released research also finds out what sets top performers apart from their industry peers. Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more.

Research 100

Research Marketing & Strategy Marketing Leads Marketing Strategy 100

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. If you need a quick explanation of a MAT Release, check out “ What is a MAT Release ?”. We call that the “discovery mode.”

Distribution 83

Distribution Business Custom Publishing Promotion 83

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ABM in Action

MAY 18, 2023

People.ai , a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. “With recent generative AI breakthroughs, we can leverage our industry-leading proprietary data set of revenue intelligence to fine-tune large language models to improve GTM team productivity dramatically.

Planning 52

Planning Marketing Analytics Tools Features Account Based Marketing 52

Martech

JUNE 15, 2023

OpenAI released new versions of GPT-3.5-turbo syncs audio files with script lines and selects relevant data triggers for personalized ad experiences across leading audio platforms, including Spotify, Pandora, Acast and iHeart. The post New versions of ChatGPT and other AI martech releases this week appeared first on MarTech.

CMS Development 71

CMS Development Allocation Classified Ads Lead Ranking 71

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Improving your conversion rate is a moving target.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. Level 4: Leading expert in your industry. The post New Visible Expert® Study Released appeared first on Hinge Marketing. We call these high-power professionals Visible Experts ® (VEs). Where do you start?

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Content Marketing Institute

FEBRUARY 21, 2024

Find out in CMI’s newly released technology content marketing research. Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently?

Research 100

Research Marketing Leads Leads Lead 100

Versium

APRIL 26, 2022

Versium, a leading data technology company, today released a set of open source development tools to simplify high performance data processing for improved marketing outcomes. The first release in a new initiative to make data more accessible, Versium’s open source. Source.

Process 52

Process Tools CRM Studies 52

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. What Is Customer Segmentation? Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. But for AEC firms in particular, a shortage of top talent continues to be a leading business challenge—one exacerbated by rising compensation costs and the added stress of managing an even more remote workforce. How do they do it?

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100