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B2B Memes
OCTOBER 4, 2012
Lichfield’s post has provoked a range of reactions. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press.
B2B Memes
OCTOBER 4, 2012
Lichfield’s post has provoked a range of reactions. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press.
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B2B Memes
SEPTEMBER 9, 2010
Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.
B2B Memes
APRIL 14, 2010
For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. There’s nothing wrong with wanting to lead your reader to prefer your point of view to the alternative, but you can’t do that if you don’t give the alternative its due.
B2B Memes
NOVEMBER 29, 2011
But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Will new media lead to brighter or bleaker career options? The reasons why might not be immediately obvious. Though he majored in journalism in college, he has built his career around marketing, and that remains his focus. Interesting.
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