Writing on the Web

APRIL 13, 2016

Avoid posting irrelevant content that can lead to spam feeds. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints. Posting too much. It is important to keep your social media profile active, but posting too much will push some of your followers away. Don’t become a cliché.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

JUNE 25, 2014

No really, it’s not as obvious a question as it might at first appear. Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JULY 30, 2014

Here are some simple ways to spark readers coming back for more: Answer your readers’ questions. I know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. We want people to actually read the content that we craft because we know it has value to them.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action. What is possible? Tweet This!

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 3, 2010

You can also look for people who are asking questions and then answer the question and include your link as long as it is appropriate. 7. Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

AUGUST 13, 2014

Phone calls and lead generations. Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JANUARY 3, 2014

questions that are compelling and that suggest better solutions. This leads to the marketing phase and should be strategically planned out.). Use 3-5 examples of either failure or success, include emotions. Use research to show actual situations and make them come alive. Ask ‘ what if?’ Leave them with a compelling call to action.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

MAY 15, 2013

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. Who’s your target market or audience?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

FEBRUARY 14, 2012

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” These are crucial questions to be answered as you create content that appeals to emotions. Instead they go with their gut reactions. They make decisions based on feelings.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. How to use Article Nuggets. Websites , web pages.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 15, 2011

Social media might lead to that breath of fresh air you never knew you needed. Ask questions that resonate with your target market and have quality content that closely reflects your offline content. Promote your business by promoting your personality. If you don’t know where to start, turn first to a little self discovery.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) That’s a good question. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JUNE 29, 2012

Soon, you’ll be getting comments and leads and it’ll start paying off. Got questions about how this works? Now that you know a few tips for your business blog, you’re ready to start posting and generating lots of search engine love without worrying. Call me: 858-224-5886. Your Business and the Web: Getting Better?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. Before I go over to Vizu.com and devise a new set of poll questions, let me talk to you about this for a few sentences. lead generation. . “I get all my customers from referrals.&#. They’re just not web-savvy.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. These are crucial questions to be answered as you create content that appeals to emotions. Instead they go with their gut reactions. They make decisions based on feelings. The next thing they seek is comfort.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 27, 2010

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. It describes their past, present and future in a way that leads inevitably to your solution. The bad news is there are more blogs, more competition for attention. You can get your copy here.) And they answer it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 25, 2010

The question is how do you decide , how do you make a decision? Do you think this is important to do if you’re creating content that leads people to make decisions ? All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients. Do you observe your mental processes as they unfold?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

APRIL 13, 2011

You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. I’m leading a free webinar next Wednesday April 20 at 5 p.m. And you need to create strong feelings around your published content so that people will take action and keep coming back.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 26, 2012

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Your blogging questions answered in plain English – not only the ‘what’ but the ‘why’, as well. Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100