Tony Zambito

JANUARY 31, 2016

The overriding concern from many content marketers is on lead and sales conversion. Contrary to what is commonly believed, investing in brand trust ultimately will lead to more sales conversions. Rushing, if you will, into positioning content strictly in terms of lead and sales conversions. What is exactly different?

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Tony Zambito

MAY 2, 2021

The implications for B2B sales are they will need to re-engineer how they interact with prospects and buyers. The new shift in buyer goals and interaction preferences will lead to a return of focus on buyer insights and understanding buyer persona goals. 2 – Seller Interaction and Engagement will be reengineered.

Buyer Personas 294

Buyer Personas B2B Sales B2B Interactive Marketing 294

Tony Zambito

JANUARY 14, 2022

The prospects for a dramatic end to the pandemic have diminished considerably since the beginning of COVID-19. It is evident now that inflation will affect many parts of the economy, and this will lead to a longer period of inflationary pressures. Offering up how marketing and selling can succeed in a post-pandemic world.

Buyer Personas 234

Buyer Personas Startups Planning Positioning 234

Tony Zambito

NOVEMBER 14, 2011

.  While research can be found that data-driven companies do outperform non-data driven companies, the C-Suites in corporate worlds can be drowning in data and can never hear the still voice of their existing customers and prospective buyers.    What Must CEO’s, CMO’s, and CSO’s do?   And past results are important. 

Trends 100

Trends Planning Buy CMO 100

Tony Zambito

MARCH 6, 2016

Investments are made annually to message to prospects and customers. Leads To Mistaken Customer Understanding. These four myths can cause challenges for B2B executives and lead to errors in understanding customers. Shedding light on these myths can lead to truly deeper customer understanding. .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

FEBRUARY 28, 2016

My interaction with buyers, via hundreds of B2B buyer interviews in multiple industries, leads me to believe this outcome is a correlation as opposed to a paradox. It is neat, suggests easy ways to align or adapt content, and leads people to believe they understand the buyer’s trip to a purchase. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

NOVEMBER 16, 2011

The C-Suite today can begin to look at what really is going on in its’ interactions with existing customers and prospective buyers.    CMO’s can begin to look at how to develop fulfillment models based on the demands of their existing customers and prospective buyers.    What Must CEO’s, CMO’s, and CSO’s do?

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100