| | | Social Marketing Forum | |  Lead + Prospect | 14 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM NOVEMBER 28, 2010  How Content Travels and Works in Social: Stories and People If our purpose is to generate traffic and buzz, regardless of the medium, we need to focus on the content and also the formats our prospects or customers want, paying attention to aspects such as for instance titles, subject lines and in tweets: they need to “tell&# people that this is what they are looking for, no matter where they find or seek it (search engines, social etc.). | SOCIAL MARKETING FORUM NOVEMBER 20, 2010 Using Customer Cases in Marketing and Sales 2.0 Since most customer cases are primarily intended for the sales team and as commercial referrals for prospects visiting the website, the intention of our client was to approach the content in a promotional and rather company- and product-centric way. They can be used to improve SEO, for word-of-mouth marketing purposes and obviously in lead nurturing processes. They hope these will give the prospect a little push in the right direction to get into touch or go into business with them. Prospects often do ask for references. One always learns more in the real world. | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 22, 2010 Tips to Optimize Conversion of Online Forms Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire life cycle of the digital client and prospect. From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. worthwhile theme as it is firstly often forgotten and secondly very important. | SOCIAL MARKETING FORUM NOVEMBER 26, 2010  Primer: Understanding Word-of-Mouth Marketing in the Social Media Age The main reason is the fact that our prospects and customers use social media and that word-of-mouth is an incredibly rich source of information, interaction possibilities and so on to help us in improving our overall communication strategy and increase customer satisfaction. It’s about perceived and real value, both for our business and our customer and prospects. Think about it. | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Three Easy Tips To Build Long-Term Social Media Relationships Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there. Social media marketing blogging consistency relationship marketing social media marketing Twitter | SOCIAL MARKETING FORUM NOVEMBER 22, 2010 The Digital Leverage Effect of Social Media and Email Marketing Integration Here is why: Customer-centricity: First of all, the way we integrate and combine the carriers of content and interactions, should depend on the customer, prospect, fan etc. The mutual strengthening of integrated channels: Secondly, it depends on the reinforced effect of the various channels which lead to the ‘leverage’ effect. Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. wrote a post about it on my blog. Here it is. | | | | | | | |
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SOCIAL MARKETING FORUM | THURSDAY, AUGUST 16, 2012 QR Codes: Focus on the Benefit, not the Technology
Using QR codes is an easy way to connect with your customers and prospects. Did you ever wonder why your QR code is not used, or is not leading to the expected results and goals? [.]. However, most of the time they are used from an ‘innovation’ perspective rather than being part of a mobile strategy. Infographics Mobile mobile marketing QR MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010 Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures
give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business. Marketing ROI as an approach should also lead to an overall view on the return of marketing, starting from the several mentioned micro-elements. The fast evolutions in the digital landscape (social media, mobile, online video, etc.) However, often that’s an excuse for not innovating and a sign of not being able to properly measure at all. Mobile. MORE >> -
SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010 A Good Reason to Invest in B2B Marketing Content: Sales
Content marketing is about conversations, conversion, value, social media, lead nurturing, acquisition, inbound and outbound. Content is important in both B2C and B2B marketing but as a B2B marketer I would like to look with you briefly at how content is used in lead management, customer interactions and how B2B content marketing ultimately is…sales. We all have been using white papers to generate leads for decades and we have always known that content is crucial in engaging email recipients, having our websites found and providing our customers with valuable information. MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010 Prospecting the Social Customer
Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. prospect is a potential customer. prospect becomes ‘ lead’ if he gets identified as a potential customer and steps into the influence sphere of a business. Leads are passed to sales when, after the necessary lead nurturing, they are “ready&# to become a “customer&#. relationship begins with a connection and a customer begins as a prospect. So a prospect is a potential customer. Easy too. Always. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010 Content Marketing: Marketers Finally Start Looking Inside the Box
Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per- lead and higher ROI. B2B marketing Content marketing content marketing Joe Pulizzi Junta42 marketing automation MORE >>
- Remaining Professional with Social Media SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- The Purposes of Content and Conversations SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Getting S.M.A.R.T on Social Media Data SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
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