Paul Gillin

FEBRUARY 10, 2016

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Many executives create thought-leading content all the time in emails and posts on the company intranet. Here are five little-known benefits to consider.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). .” – Ambal Balakrishnan. “It’s Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Fooling me doesn’t make me a prospect; it makes me mad. In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 13, 2010

Put yourself in the shoes of a typical prospect visiting your website. Every page of your website should have an invitation for visitors to become prospects. Why would you want to miss any chance to turn an interested passerby into a lead? Are your images and videos tagged? Think about the problem that person is trying to solve.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

FEBRUARY 2, 2012

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear Lead Scoring 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50