B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.

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B2B Memes

NOVEMBER 29, 2011

What do you think of the prospects for young journalists today? Will new media lead to brighter or bleaker career options? I was working with some marketers for a hotel chain and we were discussing negative hotel reviews they had received on a consumer website. “We We don’t mind them,” they told me. “It It makes us more real.”

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