Avitage

JANUARY 11, 2015

I attended a lead nurturing webinar recently. I get many sales prospecting calls, but usually for products or services I could care less about. While I’m not a prospect for this company, I think I am an important influencer, and potential referral source for them. I delete and forget. I delete and forget.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Webinar Metrics 120

Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. In many cases they are actively prospecting for new leads from an unqualified list. We call this the “come from.”

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Avitage

MAY 2, 2012

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

MARCH 29, 2016

Sales people need content to sell In B2B sales, especially a complex, considered or value sale, sales people still generate most of their sales “leads.” As it is for marketers, content is essential to capture prospect attention and generate interest. ” They develop virtually all sales opportunities.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

JUNE 3, 2015

First, because in most B2B business models, sales people must still generate 60-90% of leads. They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

OCTOBER 18, 2016

Little or poor prospecting is both a symptom and casualty of this reality. Marketers don’t package and deploy content to sales that marketing may be using for lead gen and nurturing. All we have is product collateral.”

Lead Gen 120

Lead Gen Content Marketing Management B2B Sales 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120