Anything Goes Marketing

OCTOBER 3, 2006

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. As Chris says, don't use this as an "opportunity to propose marriage to prospective customers". Start small and build your way up. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. However, this is perhaps what male teenagers (their target audience) want to see. The difference? There are many.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 8, 2008

For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. Tags: lead nurturing email marketing B2B enewsletter B2C. They succeeded with this ad. Who are you Writing Your Newsletters for?

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

APRIL 7, 2010

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 18, 2007

Then there were the transition years in the early part of the decade when some of your customers and/or prospects still had the option to read your materials offline so you provided this option. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Therefore email opens as an example is not good enough.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Lead qualification: There are two benefits here. Comments allow your readers to have their say.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 23, 2006

All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. What is Your Strategy?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Holy crap batman, it's time to get your recording devices out!

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

NOVEMBER 19, 2006

Here are some of the items I really liked: In my industry, we sometimes preach to hold off on passing leads (inquiries) to sales until they are "qualified"(I don't even want to get into a definition of this). Andrath feels that sales should be aware of all potential leads. It also ensures greater buy in from sales. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

AUGUST 7, 2007

Allow your customers/prospects to set their own expectations for marketing messages. Think about the tips above and how your company can bring potential customers and prospects to the front of your line, and how to get them there as fast as possible. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). In the interest of keeping my job :), let me qualify my last post.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

OCTOBER 13, 2008

The conversion goal is for prospective clients to call or complete the short contact form. Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. I've started to see email campaigns that are not just one offs but at least a month in length and that integrate content that is gathered over a long period of time to nurture leads.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. This does a few things.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. I recommend making comments about people's moms - that really breaks the ice. Show me the $$$$!!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

FEBRUARY 27, 2007

If your a marketer, you know all about trying to increase the wallet share of your clients and prospects. Here's a better one "Did you know that right now you could increase the amount of qualified leads that your sales team gets by 100%?) For a brief moment, you have the recipients attention - you need to make the most of it.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

MAY 17, 2009

@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ". Have you tried any of these techniques?

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100