Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. The typical client was a B2B tech company.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

JULY 9, 2019

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. The first lead came in during the first six hours of going live. Understand the basics of online lead gen. Conversion -- In the end, it's all about capturing the visitors and converting them to leads.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

AUGUST 26, 2013

Last week at Inbound, HubSpot announced a new product, Signals. In short, Signals is an app that lets you know when and how to engage your leads-- timing, intelligence, and relevance. Hi Brian, it''s Mike from Green Leads. When a contact becomes a new lead. I was hoping to speak with you about Appointment Setting."

Hubspot 100

Hubspot Product Linkedin B2B Sales 100

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. The dashboard gives you visibility into seeing which of your leads is actually showing genuine interest.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

MARCH 16, 2010

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. A flood of leads! Is your team able to work remotely as Green Leads did?

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

AUGUST 10, 2009

The product is so rich in features that this article alone will not do it justice. Key among the features is the ability to have the Genius Tracker notify you by email, SMS or the Genius Tracker IM-like interface when a rep takes a qualifying action like visiting your site or reaches a qualified lead score. you get the picture).

Marketing Automation Services 100

Marketing Automation Services Product Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

JANUARY 7, 2010

You can see the Smashmouth ConnectAndSell product review here.) Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips ?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

FEBRUARY 22, 2010

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. Vice versa, if you are to supply inbound leads or lists, you deliver, too. Vendors, as well as inside teams, are all about headcount, and that is what they are juggling -- production per person.

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2010

He cited the Apple tribe -- all of us who rush out and buy new apple products just because. Lead with leaders. Find the leaders of your tribe and get them to lead by example. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Trust them.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JUNE 23, 2009

A few weeks ago I published a product review of LeadLander. Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off.". Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

A few weeks ago I published a product review of LeadLander. Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off." Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2010

The use of ConnectAndSell for the contest is basically saving us the production that we would have lost had we done training without it. The Flatlander team is just two meetings ahead of the Great White North. Should go down to the wire. So our contest actually has an ulterior motive.

Lead Gen 100

Lead Gen Tips Leads Lead 100

Smashmouth Marketing

AUGUST 13, 2019

But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn't exist, many times those with Authority don't even know they have a Need or that they need it now. There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. Thank you Ken!

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Target Them - We can't just wait for the inbound leads to show up.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

APRIL 22, 2010

If you see something that needs a tweak, stay productive while you are tweaking or have your vendor/team work on something complementary to the project while you make that quick adjustment. Did the email sent result in a clickthrough? React - Make that adjustment -- but adjust, don't start and stop.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

FEBRUARY 18, 2022

Don't just listen to the rep and what they say about the product they're pitching, but watch them when they get thrown a curveball. You'd be surprised at how many people out there have become reliant on warm leads, or trade show attendees in terms of putting their outbound marketing lists together.

Vendors 194

Vendors Cold Calling B2B B2B Sales 194

Smashmouth Marketing

JUNE 4, 2019

The productivity increases are phenomenal. If they are tip-worthy, I'll add them to the growing list of lead gen tips. Close everything that is not pertinent to dialing. Don't Dial - Still dialing with fingers on a number pad? Get a click-to-dial, power-dialer or predictive dialer. Or get on steriods with ConnectAndSell.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Don't turn on your "all about my product/company" drivel. Listen to them. Now this is just like a date.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

JUNE 12, 2013

But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn''t exist, many times those with Authority don''t even know they have a Need or that they need it now. There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. Thank you Ken!

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

JANUARY 25, 2017

As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. damphoux : Green Leads has been doing Everything Account Based for years, why move the word "Everything" to the back end? That is Account-Based Everything.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. The outbound function assigned to these leads is typically referred to as Inbound Response. The more you know, the warmer that lead.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Learn - Study new marketing techniques. Come see what''s working. I didn''t bring an umbrella.

CMO 100

CMO Lead Gen Vendors Conference 100