Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. It’s the most popular email client by a significant lead. Mail Privacy Protection (MPP) and Email Marketing: Your 5 Step Response Guide.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. About the author: Ben Isaacson is a Principal at In-House Privacy. Schedule a discussion today.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

MARCH 11, 2024

The rise in consumer privacy protection has resulted in even more significant signal loss, prompting marketers to move away from the legacy multi-touch attribution (MTA) or marketing mix modeling (MMM) as a means of assessing campaign performance.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Square 2 Marketing

OCTOBER 11, 2021

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

Privacy 71

Privacy Privacy Protection Features Marketing 71

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Liveintent

FEBRUARY 28, 2023

Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. Investment company Gold Alliance, for example, wanted to drive qualified leads beyond social channels, which were proving costly and ineffective. The result?

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

APRIL 23, 2024

This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert.

Top of Funnel 61

Top of Funnel Work Management Funnel Advertising Marketing Management 61

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. So with that, embrace it and work smarter for your leads. First Party Data.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Litmus

NOVEMBER 2, 2021

Instead of focusing on the “why,” let’s embrace these changes, look to the future, and see how we can adapt and continue to lead successful email marketing programs as we head into 2022. And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult.

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. As privacy regulations such as Apple Mail Privacy Protection (MPP) continue to evolve, email personalization will become even more important.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Litmus

OCTOBER 21, 2021

It leads us to not only succeed at email marketing but also create comic books about email, swag shops to support our never-ending need for email swag, and do things with data that make my jaw drop. For me, creativity and curiosity win the day, even when you’re in an incredibly technical role. Get your ticket.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Sana Commerce

AUGUST 22, 2023

Usercentrics expressed their commitment to customer privacy protection, stating: “We believe individuals have the right to privacy. And we believe that protecting individual’s digital privacy is not a contradiction with enabling a thriving digital ecosystem.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Customer Experience Matrix

NOVEMBER 18, 2018

On the other side of the ledger, Apple has made privacy protection a core part of its own brand, both calling for regulation and resisting government requests to share data. 1 Edelman , Sprout Social and Finn Partners show consumers want brands to lead on social issues. Morning Consult , Euclid , and Bambu found the opposite.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Martech

OCTOBER 3, 2022

For instance, leads, conversions and opportunities are not the only pieces of the puzzle. The European Union is well known for protecting the privacy of its citizens — far more so than other governmental entities. Dig deeper: With Apple privacy protections hurting revenue, some companies are finding ways around it.

Analytics 106

Analytics Privacy Protection Privacy Marketing Analytics Tools 106

Porch Group Media

NOVEMBER 29, 2022

However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives as they look to transform the future of mover marketing.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Porch Group Media

NOVEMBER 16, 2022

However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives as they look to transform the future of mover marketing.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. What will lead to conversions? Teams work side-by-side to nurture leads to deliver personalized content at the right time. But what topics should you cover?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

OCTOBER 11, 2021

Email doesn’t always get the attention or love it deserves, but it is almost always the leading channel in any integrated marketing strategy because it works. I’ve never seen a campaign go out that didn’t immediately start driving conversions in some way. It is a workhorse that gets the job done. What do you find most challenging?

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Salesforce Marketing Cloud

APRIL 20, 2022

As we know, 80% of marketers say their organization leads customer experience initiatives across the business, while 94% of marketers globally view the marketing function as critical for driving growth – up from 87% last year. Privacy changes have led to shifts in marketing strategies and investments.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Envy

APRIL 5, 2022

This type of sentiment has been simmering for years, leading to the introduction of a slew of privacy regulations like GDPR, CCPA, a variety of privacy updates from Apple and others. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

MARCH 10, 2022

Privacy trends impacting email performance and analytics. As a result of current privacy updates, like Apple Mail Privacy Protection , for example, about 43% of marketers are changing how they measure email performance. Marketers should really focus on: Understanding the “why” behind a campaign. .

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Valasys

JANUARY 15, 2024

To navigate this labyrinth, we must delve deeper than the surface, confronting the hurdles that impede responsible AI development and illuminating the paths leading to a future where technology serves humanity. Biases embedded in training data can lead to discriminatory algorithms, perpetuating existing societal fractures.

Trends 45

Trends Ethics Allocation Peer-to-peer 45

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change? What if I’m convinced to abandon open rates?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 110

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Read more here. iOS 15 and letting go of open rates. A closer look at marketing automation’s core features.

Marketing Automation Services 109

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 109

Navigate the Channel

JANUARY 3, 2024

This clearly shows the importance of creating mobile-friendly emails, and it’s something that leading e-commerce brands are doing,” according to marketing automation platform Drip. Neglecting this can lead to lost opportunities. Lack of Diversification Sending the same type of content repeatedly can lead to email fatigue.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65