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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

For example, do you know where your website traffic and leads comes from ? LinkedIn: Professional Networking and B2B Opportunities Discover how LinkedIn provides a hub for industry professionals and B2B connections, making it a valuable asset for networking and lead generation.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Be aware of data regulation policies. But it’s vital to develop a strategy first.

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Julia Shullman on the Silver Linings of Data Privacy Regulation

Oktopost

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy. Katie Moussouris.

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