Customer Experience Matrix

JUNE 22, 2016

Think of it this way: at any point in the past thirty years, an architecture built around the leading technology of the day would have been utterly obsolete ten (and probably five) years later: The obvious conclusion is that an architecture built on today’s leading technology, mobile, has no chance of surviving the next decade.

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

Customer Experience Matrix

MARCH 4, 2018

The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amsterdam and Hamburg. Answers to questions about leading digital transformation, being driven by customer expectations, and working closely with business units all found that U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

MAY 21, 2015

But the trend is towards closer integration and you’d think Teradata would rather lead than follow. It presents an appealing vision of “adaptive self-learning marketing automation” that combines historical data, predictive models, and prescriptive models. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

DECEMBER 16, 2018

But I just recently saw a presentation by CDP vendor Boxever that suggested the sequence was more than random. But those explanations always felt a bit contrived and ran into the fact that retail, financial, travel, and telecommunications had always been the leading industries in customer data-driven marketing.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

MAY 24, 2016

Moreover, operational source systems often don’t keep old versions of important data that changes over time (such as lead scores or contract expiration dates), making historical analysis difficult if that data isn’t stored elsewhere. As I said, that implication is important but it's not exactly news.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

JULY 10, 2012

Last week’s post on lead scoring attracted more positive attention than I expected. This was doubly surprising because first, I didn’t think lead scoring was such a hot topic and second, I don’t really agree with the approaches I described. The approach was using lead scoring as a way to define lead stages.

Top of Funnel 120

Top of Funnel Marketing Funnels AIDA Lead Ranking 120

Customer Experience Matrix

JUNE 16, 2010

On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. It lists features that are present in nearly all systems, but vary widely in their details. Here's a bit of a preview.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JUNE 17, 2016

This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. In fact, Strikedeck referred to itself as “customer success automation” in an early discussion I had with them, although they don’t seem to be using that positioning at present.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 12, 2011

This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. The first three are below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Some will be the topic of other MarTech presentations. If each interaction is bid separately, then the notion of campaigns that lead the customer through a sequence of contacts on a flow chart is irrelevant. I have no trouble talking about that.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 8, 2015

It’s tempting just treat intent-based lists as sales leads. Similarly, retargeting ads can be used to make hard sales offers or to more gently present brand messages and name-capturing content. Similarly, retargeting ads can be used to make hard sales offers or to more gently present brand messages and name-capturing content.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

NOVEMBER 30, 2011

Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. I won’t be presenting but you'll get great information and a copy of the new workbook. CRM integration is a fundamental feature of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

SEPTEMBER 18, 2011

These fall under two major headings of content marketing and lead management. This is the concept of “Demand Process Integration”, which he calls a framework to connect content management with lead management so they reinforce each other. The discussion then switches to tactics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Customer Experience Matrix

MARCH 8, 2011

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. You can register here.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. It then presents them for manual review before being posted to a Curata Web site, which automatically adds them to appropriate indexes for future reference. subscriber behavior tracking.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

DECEMBER 1, 2014

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. This latest vision was appealing enough to attract $54.7 If that’s what you want, take a closer look.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JUNE 19, 2015

The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. Lead scoring is also fairly powerful.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. The system makes it easy for small business to generate leads through social marketing campaigns and track results.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 4, 2012

These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

MARCH 25, 2009

recently on the idea that the boundaries between marketing and sales are breaking down because leads now interact with both departments throughout the purchase cycle. This is clearly inevitable: if nothing else, leads still visit your Web site (controlled by marketing) even after they are “turned over” to sales.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

MARCH 4, 2014

This would offer a simple narrative about expanding B2B marketing automation beyond its home base in the middle of the funnel, where it nurtures known leads. The move down-funnel makes particular sense because it leverages the known individuals present in the marketing automation database. But that’s not quite right.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

AUGUST 28, 2008

This means I have to nail down how I’ll present the results. Lead nurturing: execute repeated contacts with leads over time. Score and distribute leads: assess leads and distribute them to sales when appropriate. Key functions including lead scoring, surveys, data enhancement, lead assignment, and CRM integration.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

JULY 28, 2010

As the latest round of enhancements illustrates, Manticore remains focused on the core demand generation features of email, landing pages, lead nurturing and sales integration. As a practical matter, I think most buyers will prefer systems with a broader scope, flashier presentation and more aggressive marketing.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

MAY 4, 2010

People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score. Genoo can also assign lead score points for social media sharing. It does add the Twitter ID of known visitors to their lead profile when possible.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

AUGUST 16, 2011

At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up. Of the two, BizConnector’s Lead Follow-Up is more tightly focused, offering primarily a rules engine that allows lead nurturing and other workflows. Of course, the jackpot here is Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. The list below presents each vendor with a brief explanation of the table entries. Social platform integration: using native features of the social platforms by writing to their APIs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JUNE 3, 2009

Maratona spent the rest of the time on business issues such as lead scoring, process flow and content creation. This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present. Todd felt the campaign flows were “as easy as Visio”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 2, 2013

This may lead you to wonder whether there’s anything we actually left out. It captures responses directly as the content is presented. Those predictions could be useful in their own right and also feed predictions of future value, which could support conventional lead scoring applications.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

APRIL 21, 2009

A new system also presents an opportunity to revisit and update existing practices rather than simply reproducing them. Tags: system implementation demand generation marketing automation lead management. In any event, I’m curious about people’s actual experiences. Of course, I’ll report on results when I have some.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

MAY 24, 2009

He was also starting to think that maybe the company Web site could play a role in attracting leads. Discussing this idea let me to refine the presentation, which I now describe in terms of marketers catching up with changes in their role. In other words, he far behind the times. Fortunately for me, I don’t have to solve it.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 30, 2010

If the picture isn't enough reason to attend, the Webinar will also present four essential metrics of stage-based marketing measurement. Quick review: stage-based measurement tracks the ability of marketing programs to move leads through stages in the purchase process. valueless) leads drop out. from the current lead inventory.

Budget Programs 120

Budget Programs ROI Forecasting Statistics 120