WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 7, 2008

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Like traditional PR, it is a "top of funnel" tool. Search is for lead generation, or more accurately, name generation. The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

JULY 23, 2009

On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JUNE 16, 2008

Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it. Traditional" media now follows the blogosphere at least as often as it leads it. Blogging is (officially) no longer new.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 27, 2008

So, if you'd like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you're here after all), check out Jon's interview.

B2B Thought Leadership 20

B2B Thought Leadership SEM Marketing Automation Services Marketing Management 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. While the results aren't scientific by any means, they are enlightening. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

JANUARY 16, 2009

MarketingSherpa provides a career classifieds section for high-profile marketing and PR positions. The Ladders offers MktgLadder , a service dedicated to six-figure marketing and PR positions. The model has potential, though at $10 per lead the cost could quickly take a tool on an unemployed candidate's budget.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

APRIL 11, 2008

It can be a healthy creative outlet, and a valuable PR tool. Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Speak Up Speaking engagements are an excellent source of high-quality leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 9, 2009

Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy Content Marketing Today B2B Marketing Zone Posts Marketing-Gimbal B2B Marketing Savvy B2B Conversations Now WebMarketCentral B2B Lead Generation Blog Modern B2B Marketing (..)

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

FEBRUARY 6, 2008

Examples abound, from Robert Scoble changing the market's perception of Microsoft to Chris Baggott making ExactTarget one of the leading hosted email services. When used properly , a blog establishes the author—and by extension, the author's company—as a knowledgeable and influential voice within a particular industry or community.

Emarketing 20

Emarketing Best Practices Business RSS 20

WebMarketCentral

FEBRUARY 27, 2009

Tom helps clients—independently and through B2B technology marketing and PR firm KC Associates —increase visibility, credibility and business success through interactive marketing and PR activities. Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MAY 23, 2007

Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

JUNE 11, 2006

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 16, 2007

Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 25, 2007

tags: webcasting, rich media, webcast report, ON24, webinars, research icerocket tags: webcasting, rich media, webcast report, ON24, webinars, research The Internet marketing portal: WebMarketCentral.com The B2B IT PR and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

FEBRUARY 14, 2007

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

FEBRUARY 12, 2007

Among the key findings: - The use of both video and audio webcasting by B2B marketers increased in 2006 over 2005, though video grew somewhat faster (44% vs. 32%), driven by the increasing acceptance of webcasts as a B2B lead generation tool and the widespread adoption of broadband Internet connections, even in home and small office environments.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. There are three things a visitor could do upon hitting your landing page: 1) Convert into a sales lead (ideal).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

MARCH 4, 2009

Finally, sharing content with those interested in the topic leads to conversations. These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

FEBRUARY 20, 2007

If you are running a search marketing campaign, the measures that top the list for executives, not surprisingly, are leads, cost per lead, and associated trends. A healthy lead-generating B2B website should be drawing a high percentage of new visitors each week and month.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

MARCH 21, 2007

This is likely to be the revenue model as well, eventually charging content providers for leads (registrations) generated by the content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

MARCH 1, 2007

Ted Boardman's brief review helpfully points out the "Curse of Knowledge" described in the book: the natural human tendency for people with deep expertise in a particular subject to forget that often their audience doesn't share that level of knowledge, which leads to the creation of overly complicated and detailed messages that don't resonate or stick. (..)

Advertising Agencies 20

Advertising Agencies Amazon PR Paid Search Agency 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20