WebMarketCentral

AUGUST 24, 2006

She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. Is this an effective solution? The company has customers who say it is.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JANUARY 29, 2007

ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Linkshare Online advertising and search marketing programs specifically for B2C e-commerce retailers.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

JULY 11, 2006

Three outstanding new marketing books have been added to the Top Marketing Books page on WebMarketCentral.com , the Internet Web site marketing portal. First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Second, Waiting for Your Cat to Bark?

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JULY 25, 2007

tags: webcasting, rich media, webcast report, ON24, webinars, research icerocket tags: webcasting, rich media, webcast report, ON24, webinars, research The Internet marketing portal: WebMarketCentral.com The B2B IT PR and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

FEBRUARY 14, 2007

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

SEPTEMBER 18, 2006

The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th.

Buy 20

Buy Webinar Metrics Software Contact Marketing 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. There are three things a visitor could do upon hitting your landing page: 1) Convert into a sales lead (ideal).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

MAY 23, 2007

. ** technorati tags: Alan Douglas, Douglas Publications, Briefings, newsletter writing guide, corporate communications, writing for the web, useful content, newsletter design del.icio.us

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

MARCH 8, 2007

Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

FEBRUARY 20, 2007

If you are running a search marketing campaign, the measures that top the list for executives, not surprisingly, are leads, cost per lead, and associated trends. A healthy lead-generating B2B website should be drawing a high percentage of new visitors each week and month.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

MARCH 1, 2007

Ted Boardman's brief review helpfully points out the "Curse of Knowledge" described in the book: the natural human tendency for people with deep expertise in a particular subject to forget that often their audience doesn't share that level of knowledge, which leads to the creation of overly complicated and detailed messages that don't resonate or stick. (..)

Advertising Agencies 20

Advertising Agencies Amazon PR Paid Search Agency 20

WebMarketCentral

MARCH 28, 2007

logos, typesfaces, colors The web marketing news and resources portal: WebMarketCentral.com The B2B IT go-to-market and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com The resources above give you three good reasons not to need Paul's list. ** Terms: web 2.0

Web 2.0 20

Web 2.0 Resources Digg Tagging 20

WebMarketCentral

APRIL 3, 2007

. ** Terms: email marketing, spam filters, email deliverability, spam check tools, Lyris, Sitesell, Chris Baggott The web marketing tools and services portal: WebMarketCentral.com The B2B techn0logy public relations and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

JULY 16, 2007

Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com. . ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

NOVEMBER 30, 2006

Blogs are not particularly strong at direct response; they rarely excel at marketing functions like selling or generating leads directly.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

OCTOBER 29, 2005

Oh, and another highly useful marketing site: Mike's Marketing Tools offers an excellent search engine rank checking tool that lets you quickly and easily see how well your site shows up, for any search term you specify, on 10 leading search engines.

Newsletter 20

Newsletter RSS Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 11, 2006

KC: WOM is obviously the top tactic, but we're also systematic in our outbound lead gen program, which is a service we provide to clients. WMC: How would you describe KCA's ideal or typical client? KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. Paul area of Minnesota.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

MARCH 19, 2006

For example, Microsoft is the leading provider of word processing, presentation, and spreadsheet applications -- although it didn't invent any of them. Product-focused niche companies succeed by finding new markets for existing products (the ever-expanding number of uses for baking soda is a classic example).

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

APRIL 1, 2006

They realize that topics like business development, lead generation, branding, etc. It helps them because the get the best information available, and it helps us because it positions us as the market leaders in the area because we are leading the thinking and the field research. Many of them want to focus on their area of expertise.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

AUGUST 15, 2005

In so many areas of life, we've already asked the government to do too much -- leading to higher taxes and reduced freedom. Keywords of the week: online advertising, targeted marketing The Web marketing portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

OCTOBER 16, 2005

How does your cost per lead or sale compare across different media or campaigns? If you are asking for registration or direct purchase, how are conversions; does the landing page and/or registration form need changes? M: Measure. At the appropriate point – end of the quarter or campaign – summarize your results. Which programs did well?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

SEPTEMBER 19, 2005

The logo in the upper left corner of the site leads to a separate corporate site rather than to the MeadWestvaco home page, which would be standard navigation practice. I've never seen a large company Web site, and rarely even a small company Web site, this incredibly awful. They offer free clipart -- but the selection is extremely limited.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

SEPTEMBER 24, 2005

Our business is kept open even during off hours of the day with a polite and professional salesperson who gives the visitor a feeling that we care while generating many more qualified leads. We're the most experienced company in the area of implementing chat-based Web site customer service and sales support.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. There are estimated to be more than a hundred vendors in the space now, though only a handful of leading contenders.

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

MAY 29, 2007

Finally, the author's advice, while highly practical, deals with nothing as mundane as B2B lead generation or podcasting, and will require considerable thought on the part of the reader to properly and constructively apply. Second, the tone is engaging, but certainly not cheerleading, and ranges from dryly academic in spots (e.g.

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

SEPTEMBER 11, 2005

The VP of Sales who would say “Where are my leads?” An internal marketing lead has a difficult time juggling company objectives, politics, travel let alone new technologies, channel marketing, and PR. Our profession is in transition and you must demonstrate value every day.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20