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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And I can't imagine going back to a world of form fills and lead scoring, but I also think you have to take it at face value.” – Lisa Sharapata, CMO at BoostUp 3. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Never waste a crisis

Varicent

Lead with humanity. This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. Learn how to get the most out of every lead and every dollar of marketing spend. Raise your hand if you’ve ever operated … with schools and daycares closed? with your entire team remote? with the US border closed?

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

Mindtickle was previously operating on a traditional leads-based approach, but in 2020, quickly realized they needed to shift their mindset and move towards a more data-driven, account -based approach, to successfully uncover new opportunities and engage the right accounts at the right time. We live in a P2P world.

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9 Promising FinTech Startups You Should be Watching

Envy

And many startups are here to lead us to the new frontiers. Clients include cloud service providers, FinTech organizations and P2P banks, for now. From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. Let us know!

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Obviously, this effort had taken him a while, but where was it leading? Note, many “expert contributor” opportunities in business publications like Entrepreneur and Forbes.com are fee-based, but for the efficiency of execution and clarity of brand messaging, many marketers these days prefer P2P.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people.