Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. Tags: B2B lead generation blogging. There are many methods - trade shows , contact us forms, webinars , you name it. He has a number of resources that you can have a look at as well.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

OCTOBER 3, 2006

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail.

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

NOVEMBER 29, 2006

Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. What better way to get opt-in email addresses? The possibilities with chat are endless for B2B lead generation. Tags: B2B lead generation. You can see it here. Typically, no one cares what you have to say. You go Blue!

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

OCTOBER 2, 2006

Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. Show me the $$$$!! I know I am.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

APRIL 17, 2006

Both have their advantages as push marketing typically allows the marketer to craft the message that is received while pull makreting means that the end user has opted-in and perceives value in the information that they have requestd. In the interest of keeping my job :), let me qualify my last post. Now we're getting creative!

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100