Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. “Give Print a Chance.&#.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

APRIL 16, 2011

If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing. I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. lead generation. . “I get all my customers from referrals.&#.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. What is different now?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? That’s where most of us make decisions anyway, but it is mostly subconscious and out of our awareness.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Content Marketing to a Caveman’s Brain. The Brain Science of Online Persuasion. The ‘Old Brain’ Responds to Emotion.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

APRIL 27, 2016

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. This could be from a keyword search , a link from an external site or a link in an email. Referrals indicate quality content and authority. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Week Three: Walk Before You Run. Week Four: Getting and Keeping Their Attention.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Start everything you write online with a focus on customers and the problems that you can solve for them. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

DECEMBER 26, 2012

Your readership will increase as a natural result, which in turn leads to increased sales activity. The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. Increased readership. Alternative angles. Author Bio.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. They are easy to follow because each tweet will have a specific hashtag attached to it.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

DECEMBER 3, 2010

You can also consider creating your own new group if it is appropriate for your market and topic. Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. 9. Create a fan page.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JUNE 29, 2012

Soon, you’ll be getting comments and leads and it’ll start paying off. Related posts: Blog Marketing: How Readers Find Your Business. Now that you know a few tips for your business blog, you’re ready to start posting and generating lots of search engine love without worrying. Got questions about how this works?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

NOVEMBER 1, 2011

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Neuroscience demonstrates that when you see something that looks like a snake, you react even before the conscious mind physically recognizes it’s a snake.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. And you have a special report PDF you can use in multiple ways on different occasions.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JANUARY 26, 2012

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve four things.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. ET on content marketing for coaches and other small business professionals. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Who is your audience? What do your want the content to achieve?

Rules 100

Rules Content Digg Press 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve 4 things.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JANUARY 17, 2011

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. I also believe that whatever online marketing we do is greatly affected by our inner stories. You can’t hide online. It doesn’t matter what form the stories come in.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 19, 2012

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? What to Share. For sure, this new social site is a no-brainer for retail stores and e-Commerce sites.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

APRIL 25, 2012

When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. s Real Simple magazine, for example, already sees more referrals from Pinterest than Facebook.

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100