B2B Marketing Traction

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Read this post to find out how to increase the return on your investment in time and money on your newsletter. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Contact New Incite today.

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

Generate leads? When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week. Create brand awareness?

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Showcase pages could be used to provide updates on a company division, a product or service, an event, or a publication such as a blog or newsletter. Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Showcase pages increase advertising opportunities for companies on LinkedIn (imagine that).

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Is It Time for a B2B Marketing Audit?

B2B Marketing Traction

A business creates a website, and then begins a separate effort to send out email newsletters to customers. One of our clients decided to position themselves in a big marketplace, when in fact they were the leading experts in a niche market within that big marketplace. Sometimes marketing programs grow one tactic at a time.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters.

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3 Companies that Failed to Listen

B2B Marketing Traction

I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. ” In a growing market (top chefs specify Sriracha sauce in their recipes, people write Sriracha cookbooks, people share their Sriracha videos and stories on social media), the founder of the leading brand is risking losing out.