Salesforce Marketing Cloud

JUNE 21, 2023

So, how do you lead designers into this new frontier that brims with ambiguity? Leading UX designers into the ambiguity of a generative AI can be challenging, but it’s also an opportunity to be creative and innovative. The world of generative AI and large language models (LLMs) balloons at a pace so fast it’s making us dizzy.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Prospects who’ve been successful at finding the content they need are naturally going to become the best sales leads, because you’ve answered their most pressing questions.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. There were more than 800 registrants leading up to the event, and we went live to over 400 unique viewers from 18 countries on the day. From physical to digital – forced online due to the pandemic. Online for good.

Microsite 156

Microsite Digital Transformation Advertising Agencies Planning 156

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. Bonus: Print is an important part of their success.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Marketing Insider Group

JANUARY 12, 2021

Event microsite. A virtual exhibition provides warm opportunities for lead generation and sales. Access to Attendee Directory: Offer access to the attendee directory to enable sponsors to initiate conversations with attendees directly and generate leads. Email communications. Splash page on your event website.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

OCTOBER 3, 2017

B2B content marketing’s primary purpose is to generate sales leads and conversions from other businesses for your business. Your brand certainly needs to give expert information related to its industry in order to establish itself and its credibility, but this will not necessarily directly lead to sales that impact your bottom line.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 11, 2019

Statistics indicated that MarTech is helping most event marketers (57 percent) increase their leads, which is a primary business objective. The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Contently

MARCH 31, 2017

Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. So how does that impact the way content marketers operate? Use reliable sources.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content Standard

DECEMBER 6, 2023

Try Microsites to Get Granular Decision makers within hospitals and health systems are working toward the same high-level goals, but often still live in different universes. A simple microsite for a handful of titles or even roles is worth an experiment. Test leading with top-of-mind topics in framing and even headlines.

Work Management 76

Work Management Marketing Management Top of Funnel RFP 76

ClearVoice

MARCH 19, 2021

with the sole purpose of converting visitors into leads. . Other synonymous terms for “landing page” include lead page, lead magnet page, opt-in page, and conversion page. Landing page vs. microsite. A microsite is a mini website that is separate from the company’s main website.

Landing Pages 52

Landing Pages Microsite Ad Exchange Opt-in 52

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

MindFire

OCTOBER 21, 2020

Highly personalized Landing Pages and Microsites. How they create digital + direct mail campaigns that create more leads than single-channel campaigns ( why they do this will likely surprise you ). The specific channels they use to make lead gen more effective. Ringless Voicemail. Slides (PDF).

Microsite 90

Microsite Paid Search Agency SMS Lead Gen 90

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Instasites (microsites designed for individualized experiences). Transforming Field Marketing into ABM specialists.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Trends 131

Trends Campaigns Planning Trade Show 131

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

PathFactory

MAY 29, 2022

Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Curated collections of content support HR and department leads to provide easily accessible training and enablement materials to new employees. What Is It?

Microsite 52

Microsite Curation Training Newsletter 52

xiQ

MAY 14, 2020

May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

LeadSquared

JULY 31, 2019

Technology has impacted everything we do, including the way we buy and sell and even go about lead generation. And any savvy marketer knows you have to change with time and create appropriate lead generation strategies. What is Lead Generation ? Lead generation is the fuel that keeps any organization going.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. It’s a high-visibility project with a tight timeline.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 156. Average user rating: 9.35. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sharpspring

JANUARY 10, 2019

Interactive content is special in that audiences don’t passively consume it, which makes it a powerful content type for generating and nurturing leads. Why Use Interactive Content for Lead Capture? Besides the benefits discussed above, interactive content is a valuable tool to help marketers turn prospects into active leads.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Martech Advisor

NOVEMBER 15, 2019

Is it for information sharing, awareness building, reputation management, lead generation, building communities, or some combination of these? Companies roll out microsites that revolve around a single subject or long form content for SEO purposes. Each new social channel, microsite or SEO page introduces a new element to the mix.

Microsite 65

Microsite Top of Funnel Marketing Websites Digital Marketing Funnels 65

PathFactory

JUNE 21, 2023

We have conducted a lead scoring exercise so we know where our most-valuable leads come from. Our lead to conversion ratio is unbeatable; there’s nothing else we can do to improve here…right?” We continue to decrease our time to important success metrics like lead to conversion. What’s next?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98