sales-lead 
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. What I found most useful were the examples of calculating the ROI of Lead Nurturing. Go download it now: Definitive Guide to Lead Nurturing. Tags: lead nurturing demand marketing ebook whitepaper sales. It's a must read.
Smashmouth Marketing
AUGUST 6, 2009
Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?
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Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.
Smashmouth Marketing
DECEMBER 8, 2010
Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? Add to that their annual Inside Sales Metrics and Compensation reports and Bridge's Inside Sales Experts LinkedIn group , and you've got yourself some really fine resources to improve your team. Where do you turn? Great stuff.
Smashmouth Marketing
OCTOBER 20, 2010
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0
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