SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. But you don’t really know what those leads want, or who they are.

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Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

AUGUST 25, 2014

How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Find out in a joint SnapApp and Marketo webinar. Increase lead volume and generate more inbound leads. Increase lead volume and generate more inbound leads. Through interactive content!

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Top of Funnel Marketo Webinar Metrics Lead Scoring 48

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Recognize that not all leads are created equal. Set up nurture campaigns. Set up nurture campaigns.

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Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

AUGUST 4, 2015

The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. The example Marketo showed was a travel company. Knowing your audience and engaging them with messaging that makes sense for them is how marketers are leading the business. In Boston, they did just that.

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Marketing Leads Leads Lead Marketing Qualified Leads 48

SnapApp

OCTOBER 24, 2018

Landing pages are a key part of your marketing strategy and a big part of lead qualification. when you can make your landing pages work harder to do more than just collect leads, but also qualify them? Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). Qualify more leads.

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Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. You balance the need for rich data and quality prospects with high numbers and low cost per lead. Advantages of Shorter Lead Forms . As you may have guessed, shorter lead forms improve conversions. Are you still interested?

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Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

SnapApp

AUGUST 30, 2017

this also happens to be why we are excited to become a Marketo Accelerate partner – love helping Marketo customers find better ways to create engaging content!). . What did we learn from Marketo’s report? SnapApp and Marketo. Want to learn more about how you can use SnapApp and Marketo together? A great example?

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. Evolution of demand gen over the past decade. Hey, that’s us!) Demand Gen Books to Read. Fanatical Prospecting by Jeb Blount.

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Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

SEPTEMBER 11, 2015

We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Te field size and spacing on lead forms and age gate can be adjusted to better fit one Display vs. another. Advanced Marketing Automation: Marketo. Alternative Lead Values.

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Eloqua Marketo Display Knowledge Base 48

SnapApp

JANUARY 30, 2015

Ipswitch , a leading IT software and service provider, was looking for a way to build these relationships with their buyers and differentiate in a crowded market. Marketo then would process the data and send out one of 16 customized reports to the visitor via email.

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Customer Surveys Work Management Marketo Marketing Management 48

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. Evolution of demand gen over the past decade. Hey, that’s us!) Demand Gen Books to Read. Fanatical Prospecting by Jeb Blount.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

MAY 22, 2015

We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. Simplify Lead Delivery. Seamless lead delivery is the core of our partner integration functionality.

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Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

SEPTEMBER 13, 2017

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . . They asked questions like: Where do our leads come from?

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Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

SnapApp

APRIL 3, 2014

Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! See It In Action At The Marketo Summit! Join Us At The Marketo Summit!

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Planning Marketo Eloqua Landing Pages 48

SnapApp

JUNE 13, 2013

Leads, contacts, subscribers, registrants. Our most recent product release enhances the already diverse options for lead delivery available to you with every SnapApp. Additionally, for Marketo and HubSpot, you can choose the campaign or list, respectively, into which your leads should deliver.

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Eloqua Lead Gen Marketo Hubspot 48

SnapApp

JUNE 11, 2019

If marketers aren’t generating qualified leads, then sales can’t work those leads and convert them into deals. If sales isn’t following up effectively with the leads marketing brings in, then marketing has no motivation to find those leads in the first place. Do you know your sales team’s definition of a qualified lead?

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Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

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Cost per Lead Allocation Eloqua Marketo 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

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Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. Or some combination of the above.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. Or some combination of the above.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

FEBRUARY 4, 2016

Marketo: Winning, IPO’ing and Going UpMarket. Hear from Marketo’s CEO about how he and his co-founders were able to pull together the leading marketing automation company in the space, starting from their garage. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own.

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Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

JULY 17, 2015

With any marketing automation provider, you can push data collected with SnapApp into lead records for scoring, nurturing, or outreach. With our new release, you can now customize lead form behavior for prospects you already have in your Eloqua database. Next up, we’ll be offering this kind of advanced integration with Marketo.

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Eloqua Marketing Automation Services Lead Scoring Lead Ranking 48

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. Marketo. . Gartner. . Nucleus Research. .

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Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. They developed an assessment covering the key problem areas for sales/marketing alignment, including questions like “Do you have an agreed-upon definition of the word ‘lead’?”

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Eloqua Marketing Automation Services Paper Marketo 48

SnapApp

OCTOBER 16, 2015

Qvidian , a leading provider of sales execution software, faced that exact challenge when they developed their Sales Execution Maturity Model. Of the recipients who clicked through from the email, 89% engaged with the SnapApp, 75% completed the questions, and 58% filled out the lead form.

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Lead Ranking Marketing Automation Services Marketing Management Content 48

SnapApp

OCTOBER 25, 2013

The beauty of Cornerstone’s new app it provides event attendees a fun, engaging experience while also collecting valuable lead data. Thanks to the app’s seamless integration with marketing automation, their data is flowing directly into a Marketo campaign.

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Conference Sales Qualified Leads Marketo High Quality Lead 48

SnapApp

OCTOBER 21, 2014

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. Probably not!

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Trade Show Lead Gen Landing Pages Marketo 48

SnapApp

MAY 12, 2015

Which means marketers love assessments, too – better lead conversion means more net new leads, and the question-and-answer format provides valuable insights for profiling, scoring and nurturing. Determining a prospect’s product readiness is a great way to qualify leads and drive conversions. Demand Metric. Conclusion.

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Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Interactive content (like a interactive calculator as a lead gen tool). Of course you do. Value-packed blog posts. Case studies /testimonials.

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Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

SnapApp

FEBRUARY 3, 2016

Marketo: Winning, IPO’ing and Going UpMarket. Hear from Marketo’s CEO about how he and his co-founders were able to pull together the leading marketing automation company in the space, starting from their garage. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own.

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Conference Marketing Management Marketing Automation Services Marketo 48

SnapApp

AUGUST 23, 2013

Using SnapApp partner integration, leads seamlessly flow into Marketo for each user who interacts with the app. Cornerstone can append user information with Q/A responses to build a lead profile within their database for tailored correspondence down the road.

Work Management 48

Work Management Lead Scoring Lead Ranking Marketo 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Interactive Content for Leads at Different Stages. . 500+ qualified leads.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Interactive Content for Leads at Different Stages. . 500+ qualified leads.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

FEBRUARY 23, 2016

The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time.

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B2B Marketing Peer-to-peer Top of Funnel Microsite 48