Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Case studies are also a way to add credibility and value at all stages of the lead funnel.

Case Study 107

Case Study Case Studies Studies Work Management 107

Zoominfo

OCTOBER 20, 2023

Here’s how to write yours, today. If you’re sending an email to VPs of marketing for light industrial companies, craft your email with that persona in mind — not a cut-and-paste intro that may have been written for someone in a different field. Now that you’re ready to write one great email — get ready to scale. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Benchmark Email

OCTOBER 18, 2022

Welcome emails are an important part of an email marketing strategy. You may be surprised that welcome emails have a… The post How to Write Welcome Emails That Turn Subscribers into Leads appeared first on Benchmark Email. As a result, the subscribers will look forward to receiving more messages from you.

Leads 111

Leads Lead Marketing Qualified Leads Advertising Benchmark 111

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Create Buyer Personas.

Lead Generation 299

Lead Generation Campaigns Generation Planning 299

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. From our experiments, some types of writing can be vastly aided by generative AI. It took us a long time to say that.

Tools 125

Tools Content Marketing Content Work Management 125

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

Inbound Marketing 95

Inbound Marketing Marketing Qualified Leads Marketing Leads Leads 95

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

Optinmonster

FEBRUARY 15, 2024

Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. You deliver the lead magnet.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 285

Startups Work Management Marketing Management Service 285

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. It also functions as a tagline for customers, stakeholders, and marketers. Write down all of your ideas and trim them down to the most important parts.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Heinz Marketing

OCTOBER 26, 2021

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Everyday we are bombarded by marketing emails. Yet as marketers, we still send them. Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click. Happy writing!

Email Marketing 113

Email Marketing Effectiveness Tips Blast Campaigns 113

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 255

Startups Work Management Marketing Management Service 255

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? As a digital marketer, I’ve been there too. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. Generating Leads: Effective outreach can drive traffic to your site and increase leads. You’re not alone.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Planning 62

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Lead generation: Blogs can be a powerful tool for lead generation.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. In a lead nurture process, DocuSign did just this with the subject line “What are your customers saying?” Shorter is Better.

CAN-SPAM 99

CAN-SPAM Open Rate Urgency Marketing Click Rate 99

Stevens & Tate

MAY 25, 2022

Writing content can be tricky. Finding that perfect balance between writing for your brand and writing for SEO is no easy task. Keywords aren’t the only way to write for search. The content you write serves many purposes as far as your inbound marketing strategy goes. Do Your Keyword Research.

Brand Identity 93

Brand Identity Branding Lead Ranking Lead Scoring 93

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. Why should you take an online content writing course? The good news?

Course 98

Course Content FAQ Long Tail Marketing 98

The Lead Agency

APRIL 15, 2023

B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. What are Title Tags and Meta Descriptions?

Tagging 71

Tagging SEO Advertising Agencies B2B 71

ClearVoice

JUNE 14, 2019

What is a lead in writing? The lead should capture the essence of the who , what , when , where , why and how — but without giving away the entire show. Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. The key to finding your voice is to write about something you already know about.

Tips 52

Tips PR Guidelines Loyalty 52

The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. Will any of these techniques actually move the needle and generate leads? If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Martech

AUGUST 30, 2021

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. What goes into a customer story.

Peer-to-peer 121

Peer-to-peer Planning Deliverability Work Management 121

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. These are uniquely human things.

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

Martech

MARCH 20, 2023

Here are three essentials for writing a good prompt. Precise: What are best practices for using CRM with account based marketing? Dig deeper: AI is used in marketing by two thirds of B2B orgs, Forrester finds 2: Be brief. Lead flows. In my example I used the acronym CRM and spelled out account-based marketing.

Account Based Marketing 97

Account Based Marketing Marketing AI Top of Funnel Forrester 97

Martech

JANUARY 30, 2023

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? ChatGPT brings a whole new level of AI to the marketing game, and we’ve just begun to uncover its potential.

Marketing AI 107

Marketing AI Blast Campaigns Copywriting Lead Ranking 107