Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.
Smashmouth Marketing
OCTOBER 3, 2010
As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.
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Smashmouth Marketing
NOVEMBER 17, 2009
In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free.
Smashmouth Marketing
DECEMBER 1, 2008
I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : remessage to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition.
Smashmouth Marketing
DECEMBER 5, 2008
I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : re-message to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition.
Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.
Smashmouth Marketing
JANUARY 28, 2010
Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Times have changed in the world of outbound marketing.
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