Vidyard

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How B2B Marketers Can Generate More Sales-Ready Leads With Video

Vidyard

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Well, your leads want more video!

B2B Sales 122
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Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. Spoiler alert: this includes your marketing automation platform (MAP).

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Video Marketing How-To: Using Video for Lead Generation

Vidyard

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. Finally, making video the star of your campaign means you can put an entire lead form in front of the video in exchange for viewing the content.

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How to use Video Marketing to Generate Leads

Vidyard

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

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Video Marketing How-To: Scoring Leads With Video

Vidyard

Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data. One of the benefits of using a video marketing platform like Vidyard is being able to measure how much of a particular video a prospect has watched.

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Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. .

Outreach 103
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Using Video in Sales to Identify and Prioritize Quality Leads

Vidyard

But sales teams aren’t working stacks of lead cards anymore either. The average marketing database is in the thousands, and grows by hundreds of leads every week, meaning that by the time the MQLs become SQLs, there is no shortage of prospects for salespeople to… well… prospect. Why Efficiency Matters.