SnapApp

SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. However, there are quite a few myths surrounding lead generation (and what constitutes success.). Myth 1: Social media is ineffective when it comes to generating quality leads.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JANUARY 29, 2019

In the face of increasing goals and changing preferences of B2B buyers, sales and marketing teams alike are being forced to evolve in order to meet the needs of their prospects today. What is Lead Qualification? But effective qualification requires more than just activity-based lead scoring today. Interactive PDFs.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

SnapApp

SEPTEMBER 10, 2019

As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge. Improving lead quality can feel like an overwhelming task.

Lead Qualification 59

Lead Qualification Lead Ranking Sales Qualified Leads Marketing Qualified Leads 59

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. Here’s what they said: 1.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads should: Have enough money to afford your solution.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. To be effective in today’s environment, landing pages need to convert AND qualify leads to be effective. Try the ideas to make sure that your landing pages attract and convert qualified leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. Why Generating Sales-Ready Leads Is a Challenge.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

AUGUST 4, 2015

The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. So how are marketers suppose to reach their ever-increasing selective audience? In Boston, they did just that.

Marketing Leads 48

Marketing Leads Leads Lead Marketing Qualified Leads 48

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. For marketers, that means two things.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. . How marketers win by disqualifying leads.

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. Interactive Content for Leads at Different Stages. So now you’re stuck. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SnapApp

SEPTEMBER 17, 2019

Marketers are working hard today to not only generate leads, but to get quality leads over the finish line to sales to become customers. It’s no shock that marketers are so focused on optimizing conversion opportunities, as 68% of cite goals directly tied to sales and revenue as their top priority for the next six months. .

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Lead Qualification Leads 48

SnapApp

SEPTEMBER 23, 2019

What qualifies as a “better” lead? There are lots of ways to gather intel about your leads. SnapApp has enabled marketers to ask prospects qualifying questions for years. Question Bank was our first step in helping marketers think holistically about how they qualify leads by asking questions in their content.

Lead Qualification 54

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 54

SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Marketing Without a Cohesive Lead Generation Strategy. Take a look: 1.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

JANUARY 3, 2019

Happy 2019, fellow marketers! Today, we’re talking about something that we’re all focused on right now—providing sales with high-quality leads to kickstart 2019 revenue and generating momentum for Q1. In fact, 40 percent of marketing professionals have bonuses that are directly tied to the number of leads they bring to sales.

Webinar Metrics 54

Webinar Metrics Sales Qualified Leads High Quality Lead Lead Scoring 54

SnapApp

JULY 30, 2019

As consumers demand more information, more personalization, and more control over the buying process, marketers have had to respond with more content, more automation, and increasingly tailored experiences for every prospect. Activity-based lead scoring is always based on assumptions. So is what we’re doing working? How can you tell?

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

SnapApp

FEBRUARY 1, 2017

So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for losing leads. Attracting and converting leads has much in common with the standard practice of dating. You just captured a lead.

Leads 48

Leads Lead Marketing Qualified Leads Cold Calling 48

SnapApp

JULY 25, 2019

B2B marketers have long relied on the gated PDF as a critical part of content marketing and demand generation. A downloaded PDF used to be an indication that a prospect is deep enough into the buying process to be quickly nurtured and sent to sales in an inbound marketing model. The holy grail, the tried and true, the O.G.—B2B

Lead Ranking 59

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 59

SnapApp

MAY 21, 2019

Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

APRIL 9, 2019

These days, it would be tough to find a marketer who doesn’t rely on webinars as part of their demand generation strategy. Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Identify Qualified Leads Before Your Webinar Begins.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SnapApp

AUGUST 1, 2019

As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded, or some combination of activities that yielded the right lead score. Understand the limitations of activity-based lead scoring.

Lead Ranking 54

Lead Ranking Lead Qualification Marketing Qualified Leads Lead Scoring 54

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! So, what makes the website such an effective lead gen channel? Content loading. .

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

SnapApp

AUGUST 6, 2019

SnapApp’s mission to help marketers generate better leads and a stronger pipeline for sales means that while marketers are the primary users of our platform, we also make tools to enable their sales teams. Improve alignment with marketing team on lead quality criteria.

Outreach 48

Outreach Sales Qualified Leads Marketing Qualified Leads Lead Scoring 48

SnapApp

JULY 11, 2016

Demand Gen Report recently released new data on the current state of lead scoring , which spotlighted some important insights marketers need to know. In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Marketing Report 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. They’re the leads that have been carefully and skillfully nurtured. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales. 61% of B2B marketers name generating high-quality leads as their biggest challenge.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. They’re the leads that have been carefully and skillfully nurtured. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales. 61% of B2B marketers name generating high-quality leads as their biggest challenge.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

MARCH 30, 2017

As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads , pass to sales, check the box. Afterall, more leads means more deals, right?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Efficiency 48

SnapApp

OCTOBER 1, 2014

Fall is finally here and the leaves are changing--are your lead generation strategies keeping up? 78% of B2B marketers say that generating more leads is the biggest challenge they are currently facing, and that is where interactive content comes in! Content loading. Are you ready to see what interactive content can do for you?

Leads 59

Leads Lead Marketing Qualified Leads Buyer's Journey 59

SnapApp

DECEMBER 11, 2018

And those new year preparations hold a special place in the hearts of marketers, as we all magically transform into futurists, ready to unleash our yearly “marketing trends to watch for” blog posts on the internet. Qualify Your Leads the Right Way. So, let’s get back to basics… Create Quality Content.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

SnapApp

DECEMBER 13, 2016

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. For the business, it’s a discovery tool that helps better qualify leads based on responses within the assessment – to see if they’re “ready.”. Let’s clear that up. Image source.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 48

SnapApp

MAY 27, 2014

Although B2B marketers face a slew of challenges on a daily basis, the one challenge that remains constant is the need to feed the sales team with new leads. As the focus on marketing ROI increases, it’s essentially now the way we keep score. Try getting a form completion rate close to that with traditional static content.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

SnapApp

AUGUST 9, 2016

Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that consistently converts for your company.

Top of Funnel 48

Top of Funnel Creativity Examples Leads 48

SnapApp

JANUARY 17, 2019

Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword. But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company.

Lead Ranking 107

Lead Ranking Peer-to-peer Tips Marketing Qualified Leads 107

SnapApp

SEPTEMBER 2, 2015

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. The interactive structure offers a palatable experience for leads, without requiring that they wade through long-form copy. Calculators offer a transparency that builds trust, not only in B2B but in B2C marketing, too.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107