Predictive Lead Scoring at Marketing Nation Roadshow 2014
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
Lattice
Lead Management: 5 Must-See Resources
Lattice
OCTOBER 24, 2018
The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to …
Lead Management 
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Webinars
Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Trending Sources
What Happens After You Score Your Leads
Lattice
OCTOBER 24, 2018
Many companies begin their predictive marketing journey by starting with predictive lead scoring, as a … You Scored, Now What?
Lead Scoring 182
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Blurred Leads: The #MKTGnerd Version
Lattice
OCTOBER 24, 2018
“But you’re a marketer, nerdy, it’s in your nature.” Blurred Leads Over the …
Leads 160
160 
Lead Nurturing Failure or Marketing and Sales Alignment Failure?
Lattice
OCTOBER 24, 2018
A common failure among marketing and sales teams is the lack of communication. The lack of communication ultimately trickles down …
Lead Nurturing 147
147 
Why Sales Should Stop Ignoring Lead Scores
Lattice
OCTOBER 24, 2018
Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …
Lead Scoring 145
145 
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Lattice
OCTOBER 24, 2018
We’re live at The Marketing Nation Summit in San Francisco this week. Earlier this morning, Brian Kardon joined Beki Scarbrough …
Lead Scoring 147
147 
Why Shared Data is Leading to Better Marketing and Sales Experiences
Lattice
MAY 10, 2016
We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.
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3 Interesting Ways to Use your Predictive Lead Score
Lattice
OCTOBER 24, 2018
Improving Your Go-To-Market Strategy with Predictive Lead Scoring We firmly believe that the value of predictive lead scoring …
Lead Scoring 113
113 
How Marketers Are Using Account Level Buying Signals to Find the Best Leads
Lattice
OCTOBER 24, 2018
Some marketers have been fumbling with developing models of their ideal buyer personas to determine what influences their buying decision.
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145 Should You Ignore Marketing Automation in your Predictive Lead Scoring Model?
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
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Get a Good Lead: Why Some Marketers Are Striking Out
Lattice
OCTOBER 24, 2018
Pitchers and catchers reported to spring training this month so I am going to use a baseball metaphor …
Leads 124
124 
5 Lead Management Myths: What’s Getting in the Way of Your Growth
Lattice
OCTOBER 24, 2018
While lead management isn’t the most glamorous marketing process, it is one of the most critical. Just like air traffic …
Lead Management 113
113 
How To Make Lead Scores Relevant For Your Sales Team Again
Lattice
OCTOBER 24, 2018
You rolled out your marketing automation program over the past two years, aligned with your sales … Does this sound familiar?
Lead Scoring 184
184 
How DocuSign Boosted Conversions with Predictive Lead Scoring #SDSummit
Lattice
OCTOBER 24, 2018
Earlier today, one of our favorite marketing nerds, Ryan Schwartz of DocuSign joined Brian Kardon of Lattice to share …
Lead Scoring 124
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5 Steps to Sales and Marketing Alignment for ABM Success
Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Read this story to learn the 5 key steps to sales and marketing alignment.
DocuSign Talks about Smart Lead Scoring at VentureBeat GrowthBeat
Lattice
OCTOBER 24, 2018
The Marketing and Sales Secrets Behind DocuSign’s Success Predictive marketing was one of the big themes out of VentureBeat’s …
Lead Scoring 100
100 Customer Marketing Ideas: Cate Vanasse of Egencia
Lattice
SEPTEMBER 26, 2016
We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews.
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Helping Marketing to Help Sales to Help Marketing
Lattice
OCTOBER 24, 2018
It might sound like a ditsy question, but who are you giving your leads to? Answering it can shed a …
Marketing 153
153 
#MKTGNATION: Rev Up Your Lead Engines with Predictive Scoring
Lattice
SEPTEMBER 26, 2016
Marketo’s Marketing Nation Summit is in full swing. As you walk around 4th and 5th Streets in San Francisco, you’ll.
Lead Scoring 113
113 
Fist Fights and Lead Scoring: How a Predictive Approach Improved Alignment
Lattice
SEPTEMBER 26, 2016
Melissa Davies, head of global marketing operations at SLI Systems, is a firm believer in predictive scoring. In fact, she.
Lead Scoring 127
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Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Events geared only toward the highest scored leads.
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100 Don’t Just Score Leads: How Mindjet and Juniper Are Predicting Their Next Customer #EE13
Lattice
OCTOBER 24, 2018
Yesterday, Brian Kardon was joined by Juniper Networks’ director of enterprise marketing, Abner Germanow and.
Lead Scoring 113
113 
Making the Case for Predictive Marketing and Sales
Lattice
SEPTEMBER 21, 2016
Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. This also enables sales to prioritize their leads based on the predictive score and attributes of a lead or account.
Top of Funnel 100
100 
Account-based Marketing: It’s Time to Flip
Lattice
OCTOBER 12, 2015
“Ever stop and wonder if everything you know about B2B marketing is wrong?” Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel.
Flipping the Funnel with Account-Based Marketing
Lattice
FEBRUARY 18, 2016
Like it or not, 2016 is going to be the year of account-based marketing. So what better way to start the year than attending a conference completely dedicated to this cause and learning all about this new thing called account-based marketing? Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads.
Marketing Nerds Take Over MME16
Lattice
MAY 2, 2016
And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.
How to Get Real ROI from Predictive Marketing and Sales
Lattice
DECEMBER 15, 2015
Predictive marketing and selling can provide an enormous upside for enterprises. The magnitude of the impact grows with the size of company’s customer and prospect base and product portfolio as predictive solutions help marketing and sales reps navigate the complexity and dynamically identify and capture growth opportunities.
The Makings of an Award-Winning Video Marketing Tech Stack
Lattice
OCTOBER 9, 2015
We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.
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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
Lattice
MAY 4, 2016
Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Why is that?
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100 The SLAs You Need for Predictive to Work
Lattice
JANUARY 11, 2016
Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Predictive Lead Scoring Example. Getting Started.
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How To Speed Up Opportunities Through the Funnel With Machine Learning
Lattice
OCTOBER 24, 2018
As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …
Top of Funnel 127
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Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.
Lead Scoring 100
100 The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.
All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
Lattice
NOVEMBER 13, 2015
How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Score and Qualify Inbound Leads in Real-Time.
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How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy
Lattice
NOVEMBER 5, 2019
You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help. In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach.
Outreach 100
100 Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
Lattice
NOVEMBER 18, 2015
I know for me I’m really starting to think about what I can do differently as a marketer. How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Grow Existing Customers.
Top of Funnel 100
100 Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –
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Chasing Unicorns at MarTech 2016
Lattice
MARCH 23, 2016
One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. This concept makes sense, because marketers love doing things at scale!
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In the Land of AI, Context is King
Lattice
OCTOBER 4, 2016
As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide the right context around those predictions so that sales and marketing can take action. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well.
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186 Smiling’s our Favorite – Happy Holidays from Lattice
Lattice
DECEMBER 18, 2015
Here’s what happens when you deploy predictive marketing from Lattice. Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. They get really excited and start to love marketing. As told by Buddy the Elf: You realize you have a problem.
Top of Funnel 100
100 
The Age of Transparency
Lattice
MAY 13, 2016
Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.
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100 Now Available On the AppExchange!
Lattice
MAY 3, 2016
Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.
Sales Enablement: Paving the Last Predictive Mile with Insights and Execution
Lattice
SEPTEMBER 26, 2016
Marketers are always looking for ways to increase alignment with sales and ensure that reps follow up on leads they.
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