iPad sales applications can also offer other advantages, such as the ability to leverage native device level features, like: 10) Access to the calendar, address book, and camera which could enable users to schedule appointments, manage contacts or leads, and conduct video-conference meetings directly from the application. Most importantly, your marketing and development teams should work closely with your sales team to accurately pinpoint your primary target personas and the features and functions that will be of most use in making the sale. App Design Considerations. MORE >>

It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. At the same time, maintaining and managing a presence – let alone marketing campaigns, across these social channels can be an interesting exercise in many ways. Here are some aspects to consider to maximize the effectiveness of your social marketing activities: Firstly, understand your social marketing goals and develop a plan that meets your specific need. Are you reaching out to existing customers or trying to generate new leads? Do MORE >>

James McNamee and Victor Juri from Ayantek, LLC discuss some of the similarities and differences in Interactive ads placed by the Obama and Romney camps in the week leading up to the 2012 Presidential Election. Digital technologies used and marketing strategies for reaching desired online audiences are discussed as well as how campaigns are leveraging the digital space to get the word out to their constitiuents. Audience Selection Digital Strategy Digital Strategy Interactive ad technology Interactive Advertising Political Campaigns Retargeting MORE >>

As search engine algorithms continue to become more and more sophisticated, they are getting better at ranking web sites based on the web of connections leading both inward and outward. The following infographic comes from HUA marketing and illustrates some tactical steps to developing a social linking strategy. For example, if you are a company that specializes in delivering custom web solutions then it is important that you seek reciprocal links from the 10 or 15 top-ranked blogs and or websites that cover your area of expertise. MORE >>

In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? For marketers, this kind of data gives us actionable information about how best to get our product into customers’ hands. service that helps our customers identify which of many marketing touch points are meaningful to sales, and presenting them in a visual, easy-to-read dashboard. link]. MORE >>