Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Leads vs. Opportunities.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. Corporate Marketing Podcasts' This is a multi-billion dollar business and has more than 15,000 employees.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JANUARY 27, 2015

The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage. All-Around Accounting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing.

B2B Marketing 100

B2B Marketing Top of Funnel B2B Thought Leadership Funnel Advertising 100

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

SEPTEMBER 10, 2014

We all understand by now the importance of data to the corporate marketing organization. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

DECEMBER 17, 2015

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

Class 100

Class CMO Enterprise Management Marketing Management 100

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts'

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. Podcasts Product Marketing'

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

APRIL 14, 2015

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Operational metrics – cost per lead and leads per rep. Metrics are directly related to a marketer’s accountability. Which existing markets and customers should we grow?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. 4: Optimize Your Social Channels and Get More Leads. 9: Embrace Honesty: Don’t Market Out of Fear. 5: Awaken the Sleeping Giant.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. But where and how does marketing fit in? . Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Some of her key insights are: 1.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

NOVEMBER 12, 2013

Marketing automation undoubtedly has significant value in demand generation growth. For your marketing automation to be successful, your people, operations, and systems must be aligned. A slow change management process means only parts of the marketing automation system are able to be implemented at a time. And this is wrong.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

DECEMBER 9, 2014

As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

AUGUST 20, 2015

Do you look at marketing as a cost center or as a revenue center? For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing needs to be seen as an equal partner to sales.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts'

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

MARCH 18, 2014

How can marketing departments leverage Big Data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to. The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on. Corporate Marketing Other Interesting Topics'

Organic Leads 100

Organic Leads Marketing Organization Leads 100

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. ” ( Marketing Land ).

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MARCH 3, 2014

Text from Infographic; Marketing is leading the charge with collaboration and often faces resistance from IT: 36% of Marketing reports frequent collaboration with IT 25% of IT reports rare collaboration. The post Why Marketing And IT Collaboration Is Possible [Infographic] appeared first on.

Marketing Report 100

Marketing Report Marketing Leads Lead 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

NOVEMBER 5, 2014

“Marketing is about recognizing where you are and knowing where you want to be. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. Marketing Technology Podcasts' Data Deficiency: Data incomplete?

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JULY 8, 2013

Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. Since you want to build relationships between the B2B Sales and Marketing teams, you must ask yourself: are content marketers doing enough to enable sales? Content is about more than just inbound.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

JULY 22, 2014

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. world” we live and work in, both immediacy and persistency are necessary to convert sales leads. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

NOVEMBER 24, 2014

With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level. Marketing Technology Podcasts'

Planning 100

Planning CMO Lead Qualification Business 100