| | | Bungalo | |  Lead + Marketing | 4 articles |
| Page 1 of 1 | Previous | Next | BUNGALO SEPTEMBER 7, 2011 What is a marketing strategy, anyway? While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of “marketing strategy.” marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. Marketing strategy is shaped by business goals and strategy. Strong marketing strategies are built on a foundation of business goals and direction. Without a clear business strategy, marketing is like a crazy dog without a leash. Referral strategy). | BUNGALO SEPTEMBER 24, 2011 Fool me once, shame on you; fool me twice, shame on me ” One that can grow despite external market conditions. Stop reading press from National news sources that have little bearing on your local market, and your local niche inside of your local market. Capitalize on “all” leads. If you are busy running your business and need someone to help you keep an eye on your business strategy, finances, or marketing strategy in order to adjust to a rapidly changing business climate, your investment in a Virtual VP may be the answer. . to get eyeballs reading it).” Good, better, best. | | | | | |
| BUNGALO MARCH 3, 2010 I want to grow revenue in 2010. Should I hire a sales rep? Invest in leads, then hire reps. What if, instead of spending $100,000 on the rep, you spend $50,000 on marketing to create more leads and opportunities for your existing staff? How much would morale increase with this new found lead flow and income potential? Once you have “maxed out” your existing sales force, and you no longer have the capacity to handle incoming leads, that’s when it’s time to hire an additional rep. For maximum revenue: balance your sales and marketing portfolio. Consider this: is your marketing and sales portfolio balanced? | BUNGALO DECEMBER 29, 2009 Nothing Left to Cut – Now what? Typical goals involve profitability, response times, warranty claims, production time, errors, closing rates, market share, return on investment, customer loyalty, retention, revenue size, innovation, and diversification. So if you don’t have a system in place for managing customer relationships as they move through the marketing and sales pipeline, you are losing revenue. Be realistic about your marketing budget. If you want your marketing to produce opportunities, and referrals, you’ll need to invest in attracting, winning, and retaining customers. Set goals. | |
| | | |
| |
|
| |
