B2B CMOs: Shift Your Priorities Beyond Leads
Biznology
OCTOBER 3, 2021
It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!” I’m talking about everything that comes after the lead-to-sales handoff. Lead Nurturing.
Let's personalize your content