marketing-lead 
Writing on the Web
JULY 19, 2010
One clear message, that leads to an action, a shift in thinking. Related posts: Confirmation Biases: More Brain-Based Content Marketing. 12 Steps to Creating Web-Savvy Content for Marketing. Tags: Content Marketing Writing Speeches content creation persuasion writing speeches. Write to teach and persuade.
Writing on the Web
SEPTEMBER 30, 2015
Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.
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Writing on the Web
JUNE 4, 2015
Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. Trust me on this one.
Writing on the Web
APRIL 4, 2011
I asked Laura Carlson to share with you here some important perspectives on content marketing. When was the last time you read a white paper that added real value to your research process? With all of these advancements for content marketing, it’s about time we shred the white paper. Below is a summary. Alternatives.
Writing on the Web
JANUARY 3, 2014
Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. Sample outline process: Pick a topic, say ‘how to be a better boss.’ This leads to the marketing phase and should be strategically planned out.).
Writing on the Web
NOVEMBER 1, 2011
Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “ what’s in it for me ” filter in consumers’ minds. How will you apply it to your content marketing ? Easy, right?
Writing on the Web
FEBRUARY 14, 2012
What can we understand about human motivations and values in order for content marketing to work? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Emotional Marketing Makes Memories. Emotional Attention + Memory = Content Marketing.
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