Vidyard

JANUARY 8, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. What is Lead Scoring? Get the Guide 1.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. .

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

SEPTEMBER 19, 2018

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. Spoiler alert: this includes your marketing automation platform (MAP).

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

MARCH 22, 2017

For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. But sales teams aren’t working stacks of lead cards anymore either. But when it takes 6 to 8 touches to generate a really viable sales lead (up from 3.7

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

OCTOBER 12, 2022

Sales and marketing alignment are no exception. Instead of a traditional love story, sales and marketing can feel like an unlikely pairing, forced together under the circumstances of driving pipeline and revenue. Work Better Together The video tool built for sellers and marketers. Sigh Up Free Contents 1. So… Our Time Is Up.

Ideal Customer Profiles 115

Ideal Customer Profiles Top of Funnel Account Based Marketing Paid Search Agency 115

Vidyard

NOVEMBER 7, 2018

Our company AlayaCare Home Care Software is like the Tesla of the home healthcare software market. Figuring Out How to Engage ‘Stone Cold’ Leads I joined AlayaCare two years ago as its first salesperson. Most of our competitors are still pretty stale in their approach to marketing.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

SEPTEMBER 8, 2014

This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. What I was not ready for was the myriad ways I could track a lead’s behavior. Know these principles and practice them.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. .

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

NOVEMBER 28, 2018

These feature integrations and applications join Vidyard’s flourishing Integrations Directory , a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 28, 2018

These feature integrations and applications join Vidyard’s flourishing Integrations Directory , a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Vidyard

NOVEMBER 18, 2014

Video content marketing has officially reached the mainstream and unless you’re prepared to put your neck out and take some calculated risks, your carefully sculpted content WILL fall into the abyss. The post Move Prospects Through the Buying Process with Video appeared first on Vidyard.

Buy 50

Buy Process Video Marketing Broadcasting 50

Vidyard

JANUARY 26, 2015

I’m a big believer in using video as part of your digital marketing program. It’s because the topic is now extremely relevant to marketers who are trying to find new ways to drive their business in competitive markets. As a marketer, you have to ask yourself, “what are they doing that 70% of the time?”

Traffic 58

Traffic Video Marketing Marketing Websites Leads 58

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. .

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Vidyard

FEBRUARY 17, 2016

There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth. Now, marketing has earned its spot at the table with more and more marketing execs committed to pipeline and revenue performance.

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? How can you process them into insights? The Sales Analytics Process 2. The Sales Analytics Process. Here’s a look at a simple four-step process to help you pull off your first sales analytics initiative. Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

SEPTEMBER 10, 2013

Companies are marketing their products and services with video, but have you considered the impact video can have on promoting your workplace to potential candidates and employees? Hack the Recruitment Process For many organizations, an aspect of the workplace they promote the most is also the most difficult to communicate: company culture.

Video Marketing 51

Video Marketing Process Training Resources 51

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. As the sales process becomes more human, your team’s tools to do their jobs effectively also become more human-centric.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

APRIL 21, 2016

Like knowing that your top quality leads — those that MQL — are 3.4x And a large majority, 72%, are watching all the way through the buying process. A revenue engine is an integrated marketing and sales system that powers your company’s opportunity funnel. But great marketers always say ‘show, don’t tell’.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 50

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? How can you process them into insights? The Sales Analytics Process 2. Here’s a look at a simple four-step process to help you pull off your first sales analytics initiative. But what sales metrics should you be tracking?

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

DECEMBER 2, 2014

As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

FEBRUARY 6, 2018

After completing all of your Q1 and Q2 win/loss analysis and determining that you need more opportunities, do not blame marketing, do not blame the lack of technologies you have available to you, take ownership and GET YOUR PIPE RIGHT. Finally, pick up the phone and call them. The top 5% are already doing this.

Work Management 56

Work Management Marketing Management Leads Lead 56

Vidyard

OCTOBER 20, 2015

Writers think the words are the important part of any marketing asset, while designers think “Who’s gonna read that? The creative team at Vidyard includes two content marketers (myself included), two graphic designers (Raj included), a web designer, and two video experts. You created it for your leads and customers.

Copywriting 50

Copywriting Creativity Design Work Management 50

Vidyard

SEPTEMBER 27, 2022

Simply put, sales enablement is the process of providing your sales teams with the support they need to close more deals. That process is defined by three core activities: 1. They’re always analyzing their knowledge, processes, and tools to determine how they can be further optimized.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

JULY 27, 2022

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 For Team Leads and Managers 2.2 For Inbound Lead Follow-Ups—Leave Them Hanging 2.3 For Leads That Have Gone Cold—Surprise Them 3. For Inbound Lead Follow-Ups—Leave Them Hanging 2.3 For Leads That Have Gone Cold—Surprise Them 3.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 11, 2019

For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. But sales teams aren’t working stacks of lead cards anymore either. Sales has never been an easy job to automate.

Video Marketing 125

Video Marketing Marketing Qualified Leads Lead Ranking Outreach 125

Vidyard

SEPTEMBER 3, 2020

Group Leads and Record One Video for Multiple Recipients 5.4 A whopping 40% of sales rep s say that prospecting is the most challenging part of the sales process. In fact, reps who reach leads within an hour are 7x more likely to have meaningful conversations with decision makers. Highlighting a piece of marketing content.

Outreach 145

Outreach Video Marketing Work Management Paid Search Agency 145

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? How can you process them into insights? The Sales Analytics Process 2. Here’s a look at a simple four-step process to help you pull off your first sales analytics initiative. But what sales metrics should you be tracking?

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

NOVEMBER 27, 2013

Many sales reps often ask me, “how does a video marketing platform fit into the sales cycle?” The way I see it, if you’re not confident that your video is visually appealing and will get a high click through rate, how you can drive leads through the sales funnel using the video as initial bait?

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. Video engages reflexive thinking, which can lead to improved long-term memory,” Dr. Simon said. “In The computer also tracked eye movement.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

MARCH 16, 2022

KITCHENER, Ontario – March 16, 2022 – Vidyard , the leading video platform for businesses, today announced a new integration with Gong , the Reality Platform™, leveraging artificial intelligence to transform revenue and customer-facing teams. About Vidyard: Vidyard is the leading video platform for businesses.

Enterprise Management 94

Enterprise Management Video Marketing Work Management Marketing Management 94

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3 Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

APRIL 8, 2022

The Decision Process 3.3 Webinars Generate Leads 2.3 Score Those Webinar Leads 5.5 Why Do Video Marketing Metrics Matter? Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6. Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6. Step 1: Research 3.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75