marketing-lead 
Paul Gillin
JANUARY 2, 2015
Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. This may finally be a wake-up call to marketers to share Facebook responsibility with customer service and to use Facebook as a listening post and customer-retention vehicle. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.
Paul Gillin
APRIL 24, 2012
IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes.
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Paul Gillin
DECEMBER 27, 2011
McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.
Paul Gillin
FEBRUARY 22, 2011
Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. In order to get the most out of CRM, everyone in the organization who touches customers must be part of the record-keeping process.
Paul Gillin
MAY 25, 2010
There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. Emerson Process Experts was born. Their reticence was understandable.
Paul Gillin
OCTOBER 3, 2013
Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. ” I’m still writing it more than six years later.
Paul Gillin
MAY 27, 2010
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. In the process, it has learned much about what makes communities work. Lead Generator,&# indicating that generosity is part of his business strategy.
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