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Marketing Craftmanship
JANUARY 8, 2021
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”
Marketing Craftmanship
MAY 13, 2020
This will likely have a lasting impact on our global society, on how people communicate with each other and on how marketers will reach and influence people in the future. But marketers who know how to craft an enticing subject line, and who can write effective copy, can break through the clutter. Direct Communication.
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Marketing Craftmanship
AUGUST 18, 2017
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.
Marketing Craftmanship
NOVEMBER 17, 2011
PROCESS CONSISTENCY – Firms often start out with the best intentions to communicate regularly with target audiences, but lose momentum for two reasons: they’ve not assigned adequate resources, or they are not truly committed to the program. Senior management must make CRM a priority.
Marketing Craftmanship
NOVEMBER 12, 2015
Because most companies believe their situation and the challenges they face are unique, suggesting otherwise usually will end the sales process. What’s important to remember is that, regardless of the target industry, your credentials are only one part of the sales process.
Marketing Craftmanship
APRIL 19, 2012
We simplify the management and control of international operations, empowering our customers to capitalize on their growth opportunities in foreign markets.”. High Street Partners (HSP) is the leading professional advisory firm in the international expansion space.
Marketing Craftmanship
DECEMBER 22, 2015
When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. You don’t have a well-defined content marketing strategy, or you’re unwilling to stick to it.
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