Lattice

OCTOBER 24, 2018

The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to …

Lead Management 187

Lead Management Resources Leads Lead 187

Lattice

OCTOBER 24, 2018

While lead management isn’t the most glamorous marketing process, it is one of the most critical. Just like air traffic …

Lead Management 113

Lead Management Leads Lead Marketing Qualified Leads 113

Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. This concept makes sense, because marketers love doing things at scale!

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

JANUARY 11, 2016

Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Predictive Lead Scoring Example. Getting Started.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

NOVEMBER 18, 2015

I know for me I’m really starting to think about what I can do differently as a marketer. It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. How Predictive Marketing Works. Top Marketing Challenges in 2016. Acquire High Quality Leads. Prioritize Leads and Accounts.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

MAY 2, 2016

And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100