Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

DECEMBER 1, 2015

Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at your go to market strategy “from a holistic perspective, rather than focusing on one aspect.” Highlights include: Decisive Data: Making extrapolative decisions based on poorly targeted data sets can lead to incorrect decisions.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

OCTOBER 16, 2014

It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. With some 130,000 qualified leads per quarter, digital transaction management firm DocuSign does this at scale. That is, of course, easier said than done.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

NOVEMBER 24, 2014

With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level. Marketing Technology Podcasts'

Planning 100

Planning CMO Lead Qualification Business 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

FEBRUARY 11, 2015

Product marketing amidst this rapid evolution is a daunting task. Having the right marketing technology, processes and mentality is just the start. The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 10, 2014

We all understand by now the importance of data to the corporate marketing organization. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. Corporate Marketing Podcasts' This is a multi-billion dollar business and has more than 15,000 employees.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage. All-Around Accounting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Virtually every one of them responded that their unit experienced difficulty getting Marketing and Sales on the same page.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

NOVEMBER 12, 2013

Marketing automation undoubtedly has significant value in demand generation growth. For your marketing automation to be successful, your people, operations, and systems must be aligned. Ask yourself who exactly is driving this process. In other words, you are not using your marketing automation system to its full capacity.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

SEPTEMBER 5, 2013

Releasing new products can be crucial to your business growth and market competitiveness. It’s becoming more important than ever to streamline the process. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Feasibility. Concept Development.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

OCTOBER 27, 2014

Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. How do they do it?

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

SEPTEMBER 23, 2015

That means you need to figure out which of your digital marketing solutions are working and which aren’t. “The creative-destruction process in good digital companies happens fast, and it’s shameless. Digital companies are willing to make tough decisions right now, today. It’s just the DNA; it’s what everyone does.”

Video Marketing 100

Video Marketing Digital Transformation Lead Ranking Organic Leads 100

Crimson Marketing

APRIL 4, 2013

We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. Last-click measurement provides an accurate picture of where your marketing dollars are working. Getting in front of the right company makes for successful B2B marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

SEPTEMBER 24, 2015

Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. She touches upon marketing operations systems, process and attribution models. Neustar helps marketers promote their businesses and IT security professionals protect them.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

DECEMBER 3, 2013

. “Channel partners want help with marketing, access to training and, when they first become partners, a coherent onboarding process. Implement an ongoing training process as new products and channel partners are added, and have your partners certified as they complete various training. What do you do now?

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

AUGUST 20, 2015

Do you look at marketing as a cost center or as a revenue center? For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing needs to be seen as an equal partner to sales.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Advertising Agencies Marketing Management 100

Crimson Marketing

FEBRUARY 23, 2015

The State of Digital Marketing. ” The use of digital marketing technology is increasing: Experimenters use digital tools during the initial consideration of a brand, and make up 39% of buyers. . . Are your digital marketing channels the most effective ones? Digital Marketing' ” View it here. .

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. SEO Can Be Set It And Forget It. ” 13.

SEM 100

SEM Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JUNE 20, 2013

Marketing departments have become quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation. Why is that?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JUNE 1, 2015

Secret #1 – Connect the Dots between Sales & Marketing. It’s surprising that in many large organizations, the Marketing team overseeing demand generation isn’t involved much with the Sales team. We have seen many marketing teams focus on delivering MQLs, and stop there. Another area to explore is the MQL “hand-off”.

Demand Generation 100

Demand Generation Demand Generation Lead Ranking 100

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Typical buyers are doing online research before and/or during the actual buying process. It doesn’t look good.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JUNE 17, 2015

How efficient is your B2B content marketing strategy? Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.”

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JULY 24, 2014

The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers. . CMOs and Marketing VPs need to step up and take responsibility for revenue production.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. So how do you do it?

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

JULY 9, 2015

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Paychex Sees Bigger Payday with Predictive Marketing.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100