Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

DECEMBER 9, 2008

Marketing is moving from a pure brand image play to something much more interesting. Now the ability to communicate the marketing message to consumers through interactive media is critical.” Add to this what I consider the secret sauce which is tracking and nurturing leads.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 19, 2011

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. The answer is always a bit different depending on the product or service. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Here’s a checklist of six things to help ensure a smoother process. Therefore, selling the process as a singular project with a definite end date is counterproductive.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

And for good reason – better margins, better awareness, better leads, more qualified leads. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Give a listen.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The following is a transcript of our conversation.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 10, 2009

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

Cost per Acquisition 100

Cost per Acquisition CPA Lead Ranking Cost Per Thousand 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

JUNE 27, 2008

Sustainable Markets. But current studies indicate that these communities tend to be used for improving specific business processes (how work is being done), rather than leading to innovation (new knowledge) or change outside of the enterprise. Sustainable Markets. Governance for Sustainable Development. Natural Resources.

Ad brokers 100

Ad brokers Enterprise Management Copyright Mobile Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

And hopefully help you in the process. Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Reddit.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Virginia Satir, a pioneering family therapist, created a change model to help families process change. This article explains Satirs model and offers insights into how to more effectively manage the change process. Using the principles embodied in this model, you can improve how you process change and how you help others process change.

Lead Ranking 100

Lead Ranking Work Management Marketing Management Rules 100

Buzz Marketing for Technology

JULY 24, 2008

I currently am trying to figure out how collaborative writing affects the individual and how that then affects the organization as the individual takes back what they have learned from the writing process. According to Kolb, much of what we experience leads to a type of knowledge he identified as "apprehensive".

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Buzz Marketing for Technology

JULY 24, 2008

This got me to thinking about how the internet allows us to explore areas we had no intention of going, but then may get us lost in the process. It is amazing where our searches will lead us. Work Processes. As I go from idea to idea, I make connections. Very much enjoying your posts on learning and communication by the way.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

like try to lead a balanced life. from the markets and the customers inwards. No amount of business process reengineering can prevent this, and no system will be infinitely flexible. Most business processes that are effective today will need to change over time, with a horizon of several years at the most. Guess what?

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". We included him in the process, showed him how this was going to help him do his job. IBM Using Chocolate to Capture African Market.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

The competitiveness of firms will reflect the way their businesses receive and process information to create intelligence." In the period ahead of us, more important than advances in computer design will be the advances we can make in our understanding of human information processing - of thinking, problem solving, and decision making."

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Examination of the literature of information needs and information seeking behaviour leads to the formulation of five propositions that elaborate the concept of personal, anticipated information need. People regularly encounter and have access to far more information than they can possibly process. Elaboration.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Buzz Marketing for Technology

JULY 24, 2008

Using marketing (technology adoption) concepts, the majority adopters dont tend to use a new product until it is in the mature stage. What was the process in the past that helped to change curriculum, training, and user awareness as a result of the introduction of new technology? Work Processes. It was not overnight. On a break.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Leading Strategic Change. Filed under: Strategy , People , Process , Financial , Learning , Reference , Sensemaking , Collaboration , Sharing , Personal KM. Process (57 posts). » Social Networking Tools at HP, Jack Vinson, Matt Moore in America, Prediction Markets, Building Enterprise Taxonomies. Recommended Books.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. Which leads me to my next ROI …. Share this on Reddit. Share this on FriendFeed.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

What you are looking for is anything that clearly does not work properly or effectively , such as: Workarounds: Things people do that the process, tools and facilities obviously were not designed to accommodate, e.g. extra manual worksheets that are maintained because the computer reports dont do the job. The Blogging Process.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Individuals do use some sort of process to work through an information dilemma, whether large or small in magnitude. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

JUNE 19, 2008

As such they are intended to inform and facilitate the evaluation policies and processes of each region. Each accrediting commission has established definitions of what activities constitute a substantive change that will trigger prior review and approval processes. How is the need for the program determined?

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

On the other hand, blogs often include links which require a more formal and planned writing process. They needed a common platform from which to work (which we did by diagramming the work processes as a class as a whole). Develop new processes the new technologies allow for and/or require New Communication Skills.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

The Blogging Process. · The Innovation Process. · The Political Process. · Corporatism, Free Trade & Distorted Markets. · reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. No Noble Savage. Too Far Ahead. Theory of Knowledge.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100