B2B Marketing Traction

FEBRUARY 5, 2016

When creating a new or updating an existing web site, marketing professionals have a tough role to play. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. But, don’t worry, there is a solution!

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 14, 2011

mill /mil/- (noun) one that produces or processes people. Will the content on your site help convert visitors to leads and leads to customers? If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 1, 2013

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. The Myopic Marketer ; 2.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 20, 2013

I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

MAY 22, 2012

The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. More credible touch points lead to response compression ( read my previous post on this ), which makes you top of mind with prospective buyers.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

FEBRUARY 23, 2015

I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Contact New Incite today. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 18, 2009

One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. Don’t brainstorm in a marketing silo. Invite marketing specialists in your industry and from other industries who can provide new perspectives on and tactics for your marketing.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

MARCH 7, 2010

Marketing consultants have to come up with great ideas and sell them to their client. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum? Some take it a step further and create project plans.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 1, 2009

A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” ” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100