WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. For some products or marketing situations, your renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 6, 2010

Of course you want to establish rapport with customers during an interview for a case study or other marketing project. If you have a engaged a writer for the project (especially an external freelance writer), consider letting that writer lead the interview. Next post: Interviews Part 2: Are your questions asking or leading? .

Case Study 120

Case Study Case Studies Studies Course 120

WriteSpark

SEPTEMBER 7, 2011

Have you noticed that the largest technology companies rarely (if ever) use superlatives and absolutes in their marketing language? You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

Have you noticed that the largest technology companies rarely (if ever) use superlatives and absolutes in their marketing language? You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MAY 14, 2013

However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. Consider another scenario.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. Consider another scenario.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

JUNE 15, 2010

Keeping a contact list of different freelance writers for different project types is a success secret for any marketing communications or PR manager. PS: Don’t hesitate to contact any freelance copywriter about a short-deadline project.

Copywriting 120

Copywriting Business Best Practices Paper 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? The answer can often be found in a combination of project, time, and revenue factors.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? The answer can often be found in a combination of project, time, and revenue factors.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 7, 2009

But your marketing and publicity efforts will be better served if you qualify the candidate before committing to writing about them. Is the company in a particular industry, country, or market you want to target? The following questions will help you to identify the best the candidates and your case study writer to obtain a good story.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

APRIL 18, 2018

Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Common words also may have specific meanings when used in technology marketing (see one frequent mistake in this post about the word premises ).

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Common words also may have specific meanings when used in technology marketing (see one frequent mistake in this post about the word premises ).

Paper 120

Paper Guidelines Statistics Impressions 120