Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

JUNE 16, 2022

Green Leads is growing rapidly and has a bright future ahead with our new owners. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco. ACTIVATE really is the perfect fit and will carry on the legacy of Green Leads for our employees and clients.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

NOVEMBER 29, 2022

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service. Click here for more Green Leads podcasts.

Demand Generation Agencies 156

Demand Generation Agencies Leads Lead Marketing Qualified Leads 156

Smashmouth Marketing

APRIL 11, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. dives into in this episode of the Modern Selling Podcast with Green Leads CEO Mike Farrell. Listen to full episode now and jump in to hear what’s really working to give sales organizations a competitive edge on the market.

Intent 191

Intent Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

OCTOBER 8, 2021

Listen to Green Leads CEO, Mike Farrell, talk through why he believes pipeline generation , as measured by the metric, pipeline creation rate (PCR), is the ultimate measure of how we can bring sales and marketing teams together and minimize the dynamic of throwing leads over the fence. CLICK HERE TO TUNE IN NOW.

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Smashmouth Marketing

DECEMBER 10, 2021

The Green Leads team is thrilled to announce our selection as one of New Hampshire's Best Advertising Companies and Startups for 2021 by BestStartup.us. Innovative route to market. From the BestStartup.us article: This article showcases our top picks for the best New Hampshire based Advertising companies. Innovative ideas. Management.

Startups 181

Startups Advertisements Advertising Paid Search Agency 181

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

OCTOBER 22, 2021

Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. Mike discusses his extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.

Leads 160

Leads Lead Marketing Qualified Leads B2B Sales 160

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

MARCH 4, 2022

In this episode of Marketing Over Coffee with Christopher Penn and John Wall, Mike Farrell, CEO of Green Leads joins to talk about outsourcing SDR's for Leads , Meetings, Content, and more! Check out the full episode below:

Marketing Funnels 42

Marketing Funnels Top of Funnel Leads Lead 42

Smashmouth Marketing

NOVEMBER 16, 2008

Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? Tags: poker demand marketing math. I believe this applies to demand gen as well.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? I believe this applies to demand gen as well. So back to poker.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

MARCH 19, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 3, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

JUNE 21, 2010

What about your B2B sales and marketing blog, though? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. Not to mention SEO and Lead Generation.

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

FEBRUARY 11, 2022

How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" How often are your leads under-cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA).

Demand 197

Demand Lead Gen Sales Qualified Leads High Quality Lead 197

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

JULY 9, 2019

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2019

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. Just three more clicks according to Green Leads' BDR Mira. If you have any LinkedIn tips, or Lead Gen Tips in general, please share them.

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

JULY 16, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?),

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. The document is full of examples, includes several useful tools as a take away, and also is full of soundbites from industry leaders such as Tony Jaros of SiriusDecisions , Ian Michaels of Aberdeen , Marketing Sherpa , Scott Albro from Tippit , and more.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

JANUARY 20, 2020

Green Leads Appoints Industry Veteran, Mike Farrell as CEO. Pipeline generation leader to oversee Green Leads’ global team of lead development and sales development reps. Boston, MA - January 18, 2020 - Green Leads today announces the appointment of Mike Farrell as their new CEO.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

JULY 3, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?),

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. The document is full of examples, includes several useful tools as a take away, and also is full of soundbites from industry leaders such as Tony Jaros of SiriusDecisions , Ian Michiels of Aberdeen , Marketing Sherpa , Scott Albro from Tippit , and more.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

JANUARY 14, 2022

If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. If your company needs a new kind of functionality, should you build it or outsource it? There are strong arguments for doing either.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. Although, see Jigsaw, below.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! This CMO is in an emerging technology market marketing to b2b audience.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. And why is it important to marketers? When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

OCTOBER 28, 2009

Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. You can all maintain a more professional presence in the market, and long-term you will all benefit.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. You can all maintain a more professional presence in the market, and long-term you will all benefit.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

JANUARY 7, 2010

Was Yogi Berra hip to outbound marketing? Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips ?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100