Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

AUGUST 30, 2017

We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term. Influencer marketing is the same. ” Understanding the landscape goes a long way to mitigating potential wasted energy on influencer marketing. Brand Advocacy.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

SEPTEMBER 22, 2017

Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

SEPTEMBER 15, 2017

Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? In social media marketing, especially for B2B companies, content represents that same omiyage. Location: Irvine, Orange County, California.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 21, 2017

Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe. WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

NOVEMBER 14, 2017

Prior to entering this focus area, I was a marketing to women consultant, speaker and author. I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . My book, Don’t Think Pink , was published in 2004.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Influencer Relations / Marketing Consultant at Snow Solutions.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. Let us explain.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. “50 Social Media Marketing Influencers to Follow” by TopRank Marketing. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. I have a Bachelor Degree in Pharmacy from East West University, one of the leading Universities in Dhaka, Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MAY 18, 2016

As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. The Kim K effect.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

SEPTEMBER 3, 2015

The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. MAPPING THE TELECOMS COMMUNITY. Incubateur.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 4) Nail your key markets first. It’s important to understand that there is no one size fits all strategy for influencer marketing.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Location: Boston, MA USA.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

NOVEMBER 24, 2016

B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It’s always been the clearest indicator of success. Source: Altimeter Group).

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple. ” Click To Tweet. SPARK CONVERSATIONS.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They’re quite similar, no? Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . Given Livity’s focus on young people, influencer marketing is even more important for them.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MAY 25, 2018

She started the first virtual business incubator in 1996, a career path that she has maintained until today leading disruptive technology companies. Carme Artigas has more than 20 years of experience in first line management. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. EdWeek Market Brief, Education Week. From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Independent. KerryHawk02.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Ranking 0

Lead Ranking Lead Scoring Marketing AI Marketing Management 0

Onalytica B2B

FEBRUARY 24, 2016

Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. The marketing and social professionals who grasp social selling will be the winners in the new digital world.” SEO Web Marketing.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MARCH 16, 2016

Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Marketing Directo. <re/code> 8.56. Rory Cellan-Jones.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 12, 2016

“Virtual reality and augmented reality are bringing a much needed boost in excitement back to the devices and key semiconductor markets. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. Bob O’Donnell – President and Chief Analyst at TECHnalysis Research.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

JULY 17, 2018

Over time, I became a lead for Reporting Services. I also have other people that influence me from a marketing, life or YouTube aspect. Gary has been a big influence from a marketing perspective and also how to think about things. My focus at that time was SQL Server connectivity and SQL Server Reporting Services.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

MAY 25, 2018

She started the first virtual business incubator in 1996, a career path that she has maintained until today leading disruptive technology companies. Carme Artigas has more than 20 years of experience in first line management. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100