B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. Be a social-media marketer.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 19, 2011

Will it make them a lot of money or lead to a more traditional book contract? Related posts: Journalists, Content Marketing, and Tough Questions. Probably not. But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JULY 22, 2011

From this execrable marketing trend arises the term you ask me about: ‘branding.’”. Similarly, I worry about a phrase like content marketing. But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel?

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

OCTOBER 4, 2012

As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

JANUARY 31, 2012

As I wrote last week , I wouldn’t be surprised if self-publishing leads to a modest revival in print. The Coming Content Marketing-Publishing Continuum. Though it will complicate rather than simplify your experience, print may be worth the inevitable frustrations. I have, I admit, become a self-publishing enthusiast.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Rather than focus their lead on the story, they focus it on the attribution. A good example is from Buttry’s post on Monday, in which he offers advice on attribution.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JULY 29, 2010

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.

Lead Scoring 100

Lead Scoring Lead Ranking Class Press 100

B2B Memes

DECEMBER 8, 2011

Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. What was the pivotal moment that shaped how you view the post-print era?

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100