B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. That has big benefits.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

MARCH 7, 2014

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MARCH 9, 2012

Traditional outbound marketing (advertising, direct mail, email) still works. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. With inbound marketing, prospects self-select themselves.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Today marketing has been forced to change because of the power of the buyer accessing what they want when they want it online. Marketing Soapbox Role of the CMO CMO marketing'

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is not about graphic design. Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. The authors provide five pieces of advice for marketers: 1. Limit your marketing team to a few knowledgeable people.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. Yes, marketing can be scientific!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

APRIL 22, 2013

Sometimes managers of marketing projects need to handle the micro-details, but if it’s constant and unproductive, it’s time to do something differently. Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. We know what to do!

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 19, 2013

Effective marketing is not about winning design awards. Effective marketing is about getting results. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. Kudos to the award winners.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JANUARY 11, 2012

Lead, follow or get out of the way. One way to lead in your marketplace is to know your customers need that they can’t get now. Another way to lead is to stay ahead of opportunities for your business and your industry, because sometimes your customers don’t know what they need.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. One piece of data that some of you know is cost per lead. What do you track to assess your marketing performance?

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 19, 2015

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Know Your Twitter Chat Audience.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 5, 2016

When creating a new or updating an existing web site, marketing professionals have a tough role to play. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. Studies show that up to 25% of web site projects fail and 30% are over budget. can use effectively.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. The organization needs marketing but doesn’t have the budget for full-time staff. Not every organization needs a full-time, senior-level marketing executive.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Contact us today – we’ve created plans and then implemented them for several clients, resulting in increased website traffic, engagement and sales leads.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use. Contact Jennifer Beever at New Incite today.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 1, 2015

Expert marketer. Marketing guru. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Dynamic speaker. Prolific writer.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 14, 2011

Will the content on your site help convert visitors to leads and leads to customers? If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business. Is it compelling and valuable to your target audience?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 13, 2014

Adding the simple words “Thank You” to your business and marketing communication can go a long way. Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

OCTOBER 2, 2015

A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. LinkedIn marketing'

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 27, 2011

More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

JUNE 27, 2014

.” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. If you need help with your content marketing strategy or execution, contact New Incite today. Google Penguin 1.0 Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100