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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.

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How Marketing Automation Can Improve Lead Nurturing Process

Stevens & Tate

One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. What is Marketing Automation? The Benefits of Marketing Automation.

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What is Marketing Automation and How Can It Support Your Lead Generation Efforts?

Launch Marketing

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These posed nightmares including inaccurate data, conflicting information and slow processing times. These challenges make it impossible to analyze their data to gauge marketing performance.

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Should SDRs or Marketing Own Lead Nurturing?

Engagio

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. So, which approach is more effective?

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The cracks in your marketing automation platform may have been showing for some time. Your team uses tricky workarounds to bypass processes that aren’t working. We’ve compiled our favorites to support you during the process of making a switch. It might be time to implement marketing automation with a new provider!

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. The big overhaul: step-by-step process The first step was inventorying what we had.

Open Rate 216
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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Must Read: MQL vs SQL: Which Lead Matter More & When? Marketing casts a wide net at the top, attracting potential customers.