Lead Linkedin Marketing Automation Process 
Tony Zambito
MAY 18, 2011
. This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales. New decision-making and buying cycle processes are now being based to a high degree on social interactions between multiple parties. Why do some work and others do not remain a puzzle. .
Tony Zambito
MARCH 23, 2011
Without belaboring the points that became more prominent the last few years, we all know that buyers are off doing their own thing in the early stages of the buying process. I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.
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